Marketing AI Automation Engineer
About The Position
Our Marketing AI Automation Engineer will Make Marketing faster, smarter and more automated - at enterprise scale. We have strong systems(Salesforce, SFMC, Segment, analytics, moving to Snowflake). The bottleneck is execution velocity: Creative testing, reporting and lifecycle personalization are still too manual and too slow. This role is a one-person automation engine for the marketing org. You'll build the workflows, Ships V1's quickly, and turn them into repeatable systems the team can run. What you can expect during the first 90 days! 1. Creative testing Engine - Stand up an experimentation system with scoring, and always-on test calendar, and a learnings repository across email, web & paid. 2. Automated Business Pulse - Automate weekly exec dashboards + teams updates pulling from CDP/warehouse/analytics. Including “what changed and why” summaries. 3. Lifecycle Personalization Upgrades - Add personalization to lifecycle emails using account-level CRM + Third party Data and our existing recommendation engine to lift CTR and conversion. 4. SEO Insights via AI - Leverage Cutting Edge models to analyze and improve our SEO strategy. RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture. The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.
Responsibilities
- Creative testing Engine - Stand up an experimentation system with scoring, and always-on test calendar, and a learnings repository across email, web & paid.
- Automated Business Pulse - Automate weekly exec dashboards + teams updates pulling from CDP/warehouse/analytics. Including “what changed and why” summaries.
- Lifecycle Personalization Upgrades - Add personalization to lifecycle emails using account-level CRM + Third party Data and our existing recommendation engine to lift CTR and conversion.
- SEO Insights via AI - Leverage Cutting Edge models to analyze and improve our SEO strategy.
Benefits
- RB Global full-time employees are offered medical, dental, vision, and basic life insurances.
- Employees are able to enroll in our company’s 401k plan and RB Global will match 100% for the first 4% contributed.
- Employees will also receive 15 days of PTO each year.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
