About the position
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. LoopNet is the industry leading commercial real estate marketplace. With over 13 million global tenants and buyers performing over 73 million searches each month, LoopNet is where companies find their next commercial space and where new commercial properties are discovered. Companies that advertise on LoopNet see results. LoopNet is continually improving, innovating, and setting the standard for commercial real estate property search and advertising experience, including expansion to international markets.
Responsibilities
- Analyze a wide variety of marketing data (website traffic, social media, email campaigns, CRM data, etc.) to identify trends, opportunities, and areas for improvement.
- Collaborate with stakeholders to develop and optimize clear, easy-to-understand reports and dashboards that track marketing performance, with a focus on KPIs like lead generation, conversion rates, customer acquisition, and ROI.
- Use both descriptive and predictive analytics to forecast trends and make recommendations for campaign optimizations.
- Support the product and performance marketing teams by leveraging data to identify new and optimized target customer segments and untapped markets.
- Turn complex data into clear, actionable insights and present them in a compelling, easy-to-understand way to the LoopNet Marketing team, senior leaders and other stakeholders.
- Create data-driven narratives that connect marketing performance with business objectives and goals.
- Collaborate closely with the product and performance marketing teams to align marketing strategies with data-backed insights.
- Work closely across the team (e.g., digital marketing, email marketing, demand generation) to provide insights that help optimize campaigns in real-time.
- Use A/B testing, segmentation, and other methodologies to ensure that campaigns are continuously improved based on performance data.
- Manage and optimize marketing analytics tools (e.g., Google Analytics, Excel, CRM platforms, marketing automation tools, etc.).
- Collaborate across the business to ensure proper tracking of marketing activities and alignment of data across platforms.
- Conduct competitive analysis and market research to identify industry trends and benchmarks that influence marketing strategies.
- Stay up to date with the latest developments in marketing technology, data analysis techniques, and best practices.
Requirements
- Bachelor’s degree from an accredited, not-for-profit University or College in marketing, data science, business, or a related field.
- A track record of commitment to prior employers.
- 5+ years of experience in a marketing analysis or data analysis role, ideally in a B2B context.
- Strong experience working with data analysis tools (Google Analytics, Power BI, Excel, CRM systems, etc.).
- Solid understanding of B2B marketing strategies, including lead generation, content marketing, email marketing, and paid advertising.
- Strong ability to translate complex data into actionable insights for marketing teams.
- Exceptional written and verbal communication skills, with the ability to present data and insights in a clear and engaging way.
- Experience with marketing automation platforms and CRM systems.
- Comfort with querying databases (SQL, or similar tools) to extract and manipulate data.
- Knowledge of website tracking setups (tags, pixels, UTM parameters) and how to implement or troubleshoot them.
- Familiarity with marketing attribution models, customer journey analysis, and multi-channel tracking.
- Strong critical thinking and problem-solving abilities, with the ability to translate data into insights that drive business decisions.
- Ability to handle large sets of data, uncover hidden insights, and present them in a clear and actionable manner.
Benefits
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in-person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
