Marketing Analyst

Varsity Spirit•Memphis, TN

5d•Hybrid

About The Position

The Marketing Analyst role will own the end-to-end measurement, reporting, and analysis of marketing activities—turning raw data into clear insights that drive strategy, optimize campaigns, and demonstrate impact on revenue.

Requirements

Experience with analytics tools like Power BI, Tableau, or Google Analytics.
Exposure to marketing intelligence platforms such as Datorama, Looker, or Adobe Analytics.
Experience with CRM/MAP systems like Salesforce CRM or HubSpot is a plus.
Strong analytical mindset with the ability to translate data into meaningful recommendations.
Effective communicator with experience presenting findings to a variety of stakeholders.
Organized, detail-oriented, and capable of managing multiple tasks or projects at once.
Comfortable working in a collaborative and fast-paced environment.
Driven by curiosity, improvement, and data-informed decision-making.
Ability to learn new systems and processes quickly.
Ability to work well independently and in collaboration with others.
Strong familiarity with productivity tools such as Microsoft Office Suites.
Bachelor’s degree in marketing, business, economics, data science, or a related field.
3–5 years of experience in marketing analytics, business insights, or a related discipline.
Proficiency in Excel and SQL; experience working with cloud-based data sources (e.g., Snowflake).
Experience with creating dashboards and visualizations for marketing teams.

Responsibilities

Marketing Performance Reporting: Assist in implementing and maintaining a KPI framework across marketing and sales channels. Contribute to the development of attribution models (e.g., last-touch, multi-touch) to help connect marketing activity to pipeline performance.
Insights & Analytics Support: Analyze campaign data and performance trends to deliver insights and recommendations. Support budget planning and campaign strategy with historical performance data and basic forecasting models.
Dashboard Development & Maintenance: Build and maintain marketing dashboards in Power BI and related analytics platforms. Ensure dashboards are accurate, timely, and user-friendly for marketers and business stakeholders.
Cross-functional Collaboration: Coordinate with Sales Analytics, Sales Operations, and IT to validate data alignment across platforms. Contribute to executive and departmental reports, helping to consolidate marketing metrics and insights.
Data Quality & Optimization: Monitor data quality and work to resolve inconsistencies in marketing and lead funnel reporting. Help identify opportunities for automation and process improvements within the analytics workflow.