POSITION PURPOSE Manage and conduct marketing analysis and research for assigned business units and/or marketing functions. Provide strategic insights from analysis and research. Advise and consult with Marketing and enterprise delivery partners on the use of analysis and research to aid decision making. POSITION RESPONSIBILITIES Execute analytical, reporting, and research activities that synthesize product, market, and operational inputs. Define required outputs from analysis to support business partners, including ongoing dashboards, product mix reporting, and data used for business optimization. Integrate product, consumer, and market insights into short-, mid-, and long-range planning activities by preparing, analyzing, and maintaining data used in forecasting and scenario modeling. Collaborate with cross-functional partners to ensure accurate, timely inputs that support planning, product transitions, and business decision-making. Define and communicate customer needs, the competitive landscape, enterprise performance and consumer and industry trends relative to key business issues through analysis of research results and business and industry information. Define research and customer information necessary to support strategic and tactical issues facing the company. Direct efforts of vendors in designing research projects and choosing appropriate analytical tools. Evaluate vendor methodology and interpret research results. Analyze, interpret and articulate fact-based information to business leaders and cross functional teams as actionable insights and recommendations. Represent customer needs on project teams and company initiatives. Other duties as assigned by supervisor.
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Job Type
Full-time
Career Level
Mid Level