Marketing Analyst - Expert / Marketing Product Manager - UX
About The Position
Job Description: Digital Store 2.0 – Marketing contractor responsibilities for 2026 UX Research (20%): Conduct UX research on existing experience and proposed features; create a brief with study objectives and scope; provide UX team feedback on study structure; support synthesis of findings; coordinate with UX on the test materials; translate findings into actionable insights. A/B Testing (20%): Identify opportunities for A/B testing; manage tests through completion including coordinating timelines an resources; work with UX on opportunities and mockups, and QA test layouts; examples of A/B tests: entry point placement & language, personalization approaches, information architecture, or CTA strategies. Nurture campaign (20%): Work with the Acquisition team to explore opportunities for lead nurture (e.g. lead forms, email, SMS text messaging) at key drop off points, create a plan for lead nurture campaign, work with UX and Product teams to execute. UX enhancements (20%): Collaborate with the UX team on template enhancements, including tables and call outs, a “view all products” page Client Assistant integration (10%): Work with the Client Assistant team to identify opportunities for Digital Store and correctly route any intents to native marketing experience rather than schwab.com. Content Development (5%): Drive new and optimized content development, coordinate stakeholder and SME reviews, secure S24 approval. Publishing (5%): Publish any new updates as a federated publisher, following channel guidelines and operational procedures.
Responsibilities
- Conduct UX research on existing experience and proposed features
- Create a brief with study objectives and scope
- Provide UX team feedback on study structure
- Support synthesis of findings
- Coordinate with UX on the test materials
- Translate findings into actionable insights
- Identify opportunities for A/B testing
- Manage tests through completion including coordinating timelines an resources
- Work with UX on opportunities and mockups, and QA test layouts
- Work with the Acquisition team to explore opportunities for lead nurture
- Create a plan for lead nurture campaign
- Work with UX and Product teams to execute
- Collaborate with the UX team on template enhancements
- Work with the Client Assistant team to identify opportunities for Digital Store
- Drive new and optimized content development
- Coordinate stakeholder and SME reviews
- Secure S24 approval
- Publish any new updates as a federated publisher
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
