Marketing Analyst

About the position

Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally.

Responsibilities

• Develop and improve business intelligence reports and analytical support to monitor trends and data patterns that inform business planning.
• Collect and analyze data, create metrics and dashboards, and make recommendations to drive successful marketing outcomes.
• Assist with improving and/or developing new product features and functionality.
• Work collaboratively to identify problems or opportunities to pursue, create value added programs and systems, and monitor those changes successfully.
• Identify key metrics and deliver actionable data analysis to understand and maintain focus on specific data needs.
• Continuously track and monitor strategies to ensure alignment with business goals and objectives.
• Gather and analyze data from multiple internal and external sources to identify trends and predict responses.
• Develop and support data analysis frameworks for reporting of digital strategies and products.
• Work with multiple areas of the business to ensure data accuracy and troubleshoot issues.
• Develop and manage dashboards utilized to analyze data to measure and understand Compeer's digital products and strategies.
• Perform ongoing assessment of analytics tools and dashboards to assess usability, efficiency, and adoption based on user.
• Promote data integrity and enhancements of internal process flows.
• Track and monitor relevant product metrics and KPIs.
• Create reports utilizing Power BI, Salesforce, Google Analytics, and SQL to drive insight for leadership.
• Utilize reports to understand user behavior, effectiveness of digital tools and strategies, and opportunities for adoption.
• Generate reports for digital platforms for the team to identify, address, and react to trends to help prioritize enhancements.
• Identify key areas for improvement and support the implementation of strategies to optimize performance.
• Liaise and build relationships with key stakeholders across teams to align efforts and implement adjustments as needed.
• Stay current on the latest trends, innovations, and educational resources in marketing analytics.

Requirements

• Bachelor's degree in agribusiness, business administration, mathematics, economics, statistics or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Minimum of 5 years of related experience in finance, analytics, marketing ops or other related fields.
• Solid experience using Power BI software, Google Analytics, and knowledge of SQL.
• Demonstrated experience building complex models.
• Strong computer skills, including MS Office applications (Word, Excel, and PowerPoint).
• Advanced knowledge working with data mining, evaluation, analysis, and dealing with imperfections in data.
• Technical background and understanding of marketing reporting, platform analytics, data management, business intelligence solutions.
• Advanced written and oral communication skills and the ability to work and collaborate with key business partners.

Benefits

• Hybrid model - up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!