Marketing Analytics and Ops Manager

About the position

We are seeking a highly analytical and process-oriented Marketing Analytics and Operations professional to join our dynamic marketing team. This role will report into the Revenue Strategy and Operations team. The ideal candidate will bridge the gap between marketing strategy and execution, leveraging data to optimize campaigns, streamline operations, and enhance overall marketing performance.

Responsibilities

• Develop, maintain, and automate marketing dashboards and reports that provide actionable insights into campaign performance, pipeline contribution, and ROI.
• Analyze marketing data from various sources (CRM, marketing automation, web analytics, advertising platforms) to identify trends, opportunities, and areas for optimization.
• Conduct deep-dive analyses on specific campaigns, channels, and segments to understand their impact and inform future strategies.
• Define and track key marketing metrics (e.g., MQLs, SQLs, CAC, LTV, conversion rates, funnel velocity) and communicate performance to stakeholders.
• Collaborate with sales operations and finance teams to ensure alignment on reporting, data definitions, and attribution models.
• Forecast marketing performance and identify potential risks and opportunities based on data.
• Manage and optimize our marketing technology stack (e.g., Salesforce, Pardot, Outreach, Google Analytics, BI tools).
• Develop, implement, and optimize marketing processes, workflows, and best practices to improve efficiency and scalability.
• Ensure data integrity and cleanliness within marketing systems, including lead routing, lead scoring, and data enrichment.
• Oversee the implementation and maintenance of lead scoring models, nurturing programs, and segmentation strategies.
• Manage audience segmentation and targeting efforts to ensure effective delivery of marketing messages.
• Support campaign execution by providing technical assistance, list management, and performance tracking setup.
• Document marketing operations processes and provide training to marketing team members on system usage and best practices.
• Stay up-to-date with industry trends, marketing automation best practices, and new technologies.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Economics, Computer Science, or a related quantitative field.
• 5-7 years of experience in Marketing Analytics, Marketing Operations, Business Intelligence, or a similar role, preferably in a B2B SaaS environment.
• Strong proficiency with Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot).
• Proven experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Looker) and creating impactful dashboards.
• Excellent analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Advanced Excel skills (e.g., pivot tables, VLOOKUPs, complex formulas).
• Solid understanding of marketing funnel mechanics, lead management processes, and sales & marketing alignment.
• Experience with SQL, R, or Python for data extraction and analysis is a strong plus.
• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to translate complex data into clear, actionable insights for non-technical stakeholders.

Benefits

• Competitive compensation
• Startup equity
• Health insurance
• Other competitive benefits