Marketing Analytics Consultant

MassMutual • Springfield, MA

3d

About The Position

This position is part of the Distribution Channel Marketing Analytics teams, sitting within the marketing analytics group, which is responsible for marketing measurement and analysis to drive marketing strategy. We seek to do this in a high-caliber team. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data-driven analysis and decision making. The team fills a critical role for the organization, and the work you will be doing will directly impact marketing strategy. As a Marketing Analytics Consultant, you will be responsible for but not limited to: Measure and analyze marketing campaign performance while driving insights and optimization recommendations Build and establish measurement frameworks that translate campaign performance into quantifiable business impact Translate complex business questions into problems that can be solved through data to drive growth and profitability Build and enhance interactive reports to empower business stakeholders Utilize industry best practices to visualize data in a way that allows quick and easy insight Deliver concise, clear, and actionable presentations to decision-makers Communicate data in a storytelling format, engaging your audience and imploring them to act Collaborate with sales & distribution partners on analytics projects to identify growth opportunities and drive activity

Requirements

• Bachelor’s degree
• 4+ years of analytics experience
• 1+ year of hands-on experience with SQL (including writing complex queries), R, Alteryx, or similar tools
• 3+ years of experience developing in Tableau or other similar data visualization tools

Nice To Haves

• 3+ years of financial services experience
• Familiarity and experience with B2B distribution
• Experience with marketing measurement strategies & ROI calculations
• Experienced in web data analytics and measurement
• Fast learner and a strong problem solver; ability to operate in a fast-paced environment
• Ability to build and maintain strong working relationships with business stakeholders and across cross-functional work groups
• Strong written & oral communication, and collaboration skills that enable clear and concise communication tailored to various audience levels

Responsibilities

• Measure and analyze marketing campaign performance while driving insights and optimization recommendations
• Build and establish measurement frameworks that translate campaign performance into quantifiable business impact
• Translate complex business questions into problems that can be solved through data to drive growth and profitability
• Build and enhance interactive reports to empower business stakeholders
• Utilize industry best practices to visualize data in a way that allows quick and easy insight
• Deliver concise, clear, and actionable presentations to decision-makers
• Communicate data in a storytelling format, engaging your audience and imploring them to act
• Collaborate with sales & distribution partners on analytics projects to identify growth opportunities and drive activity

Benefits

• Regular meetings with the Marketing Analytics and Customer Insights team
• Focused one-on-one meetings with your manager
• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
• Access to learning content on Degreed and other informational platforms
• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level