Summer 2026- Marketing Analytics Intern (Paid Media Analyst)

HasbroPawtucket, RI
16h$34 - $40Onsite

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. 2026 Summer Marketing Analytics Interns: Hasbro is seeking a Marketing Analytics Manager to lead data analysis, develop strategic insights, and ensure that data-driven decisions inform every aspect of our marketing. In this role, you will be digging into the inner workings of campaigns to better understand how they are impacting Hasbro’s business, making it ideal for a detail-oriented professional who excels at transforming data into actionable strategies, delivering measurable impact from campaign analysis, and supporting a diverse team of stakeholders. At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our employees opportunities to build their individual capabilities, balance work and home, deliver excellence through teamwork and thrive personally. This enables us to deliver results in all aspects of our business. The Internship Experience: Hasbro’s Summer Internship Program offers a behind-the-scenes look at how a global play and entertainment company operates- paired with the opportunity to make a real impact. Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you’ll contribute to work that matters while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning.

Requirements

  • Currently pursuing a Bachelor’s in Data Science, Marketing Analytics, Business, Statistics, or a related field
  • Strong interest in marketing analytics, data storytelling, and performance measurement
  • Foundational knowledge of analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI, SQL)
  • Experience working with data through coursework, academic projects, or internships
  • Basic proficiency in data analysis tools or languages such as Excel, SQL, R, or Python
  • Ability to translate data findings into clear, actionable insights
  • Strong communication and presentation skills
  • Organized, detail-oriented, and able to manage multiple projects in a fast-paced environment
  • Curious, proactive, and eager to learn new tools and technologies

Nice To Haves

  • Experience with A/B testing, segmentation analysis, and digital campaign measurement.
  • Proven success in a fast-paced, collaborative, and client-focused environment.
  • Familiarity with statistical modeling and machine learning techniques is a plus.
  • Proficient in MS Office

Responsibilities

  • Support the development of campaign and competitive performance reports
  • Track marketing campaign results and help identify trends and optimization opportunities
  • Assist in gathering, organizing, and analyzing large datasets to uncover actionable insights
  • Contribute to testing initiatives by preparing data and summarizing findings
  • Help translate analytical insights into clear, impactful summaries for marketing and cross-functional teams
  • Collaborate with media, creative, and analytics partners to understand how data informs strategy
  • Support agency and partner reporting processes
  • Assist in documenting workflows and identifying opportunities for process improvement
  • Present key insights and learnings in team meetings
  • Gain hands-on experience with marketing analytics tools, technologies, and performance measurement frameworks

Benefits

  • Employee product discounts across Hasbro brands
  • Paid time off, including a fully paid company-wide summer break in August
  • Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program
  • Access to learning and development resources throughout the summer
  • Opportunities to connect with fellow interns and employees across the company
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