About the position
As the Lead for Marketing Analytics at Speak, you’ll own the systems, insights, and experimentation frameworks that power our global growth. You’ll be the key analytics partner to our Growth teams globally —responsible for everything from performance modeling to measurement infrastructure to media investment strategy. This is a rare opportunity to build the next phase of the Marketing Analytics function at Speak with a high degree of autonomy and ownership. We’re looking for someone who is not just analytically sharp but also deeply strategic—a builder who can scale systems and generate insights that shape the full funnel roadmap across marketing, growth, and growth product.
Responsibilities
- Own and evolve Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementality/MMM.
- Partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASO/SEO, influencer, and offline channels.
- Design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms.
- Build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency.
- Accelerate experimentation velocity by supporting the design, execution, and analysis of A/B and market-level tests across creatives, lifecycle, and product surfaces.
- Collaborate cross-functionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization.
- Shape forward-looking strategy by analyzing media fatigue, market saturation, and competitive benchmarks.
- Hire and mentor junior team members, scaling the team alongside the business.
Requirements
- 5–7+ years of experience in high-performance analytics roles, with at least 3 years focused specifically on growth or marketing analytics.
- Deep familiarity with multi-channel marketing measurement, including attribution systems, LTV/CAC frameworks, and MMM/incrementality testing.
- Expertise in SQL, plus hands-on experience with BI tools like Mode, Looker, or Tableau.
- Experience designing and running marketing and pricing/packaging experiments (creative tests, landing pages, CRM, geo tests, etc.).
- Demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights.
- Strategic mindset—someone who can zoom out and prioritize, not just execute analyses.
- Clear, compelling communicator who can explain complex ideas to non-technical audiences.
Nice-to-haves
- Experience working on multi platform consumer subscription or mobile app products.
- Exposure to marketing mix modeling (MMM) and brand measurement.
- Proficiency in Python or R for deeper modeling or statistical analysis.
- Prior experience building out marketing analytics functions from scratch.
- Global growth experience or exposure to multi-geo go-to-market strategies.
Benefits
- Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets.
- Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day.
- Global in nature: We're live in over 40 countries and launching in a number of new markets soon.
- Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn.
