Marketing Analytics Manager

About the position

HG is looking for someone with an extensive analytics and media background to guide the marketing organization's efforts to understand the effectiveness of its paid media and marketing efforts. Leveraging an understanding of various media channels, strong analytical skills, and exceptional presentation skills, you'll work with our global and regional marketing teams to understand the effectiveness and incrementality of various marketing tactics to help drive revenue to IHG's large portfolio of hotels.

Responsibilities

• Support reporting and analytics needs of paid media teams across various tactics, including but not limited to paid search, metasearch, affiliate marketing, programmatic display, CTV, paid social, and more traditional media such as television
• Perform hands-on analyses on large volumes of media and campaign level data
• Maintain relationships and develop a strong working knowledge of all the business functional areas' objectives in order to ensure accurate translation of client requirements into technical specifications and reporting
• Interpret data and analyze results to generate insights
• Develop reports and presentations for partners & stakeholders both inside & outside the department to report findings, interpret the data analysis, and make recommendations based on results
• Support development of MMM (media mix modeling) program by assisting in requirements development, data gathering, interpreting results, etc.
• Conduct and analyze controlled media tests to better understand ROI of various marketing tactics
• Apply analytical techniques to one or more disciplines. May perform statistical analyses. Create accurate charts, tables and graphs in the correct format and within established time frames as required.
• Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.
• Consult with relevant business functional areas to establish analytical support objectives.
• Develop data extracts using SQL and ensure requirements are developed in accordance with specified business and technical requirements.
• Use campaign management, data mining software, forecasting models and statistical/computational models to achieve analytical objectives such as maximizing response and the guest experience while minimizing cost.
• Make recommendations for enhancements to relevant databases from an information needs perspective including internal and external data sources.

Requirements

• 8 years of progressive education and work-related experience in digital media and analytics or other related disciplines with demonstrated proficiency in multiple disciplines/processes related to the position.
• Demonstrated knowledge of or experience with marketing measurement and attribution
• Demonstrated experience using SQL or data query tools
• Demonstrated experience using statistical analysis software (SAS, Stata, R, etc.) beneficial
• Demonstrated understanding of digital marketing
• Expert level proficiency in multiple digital advertising platforms (Skai, Google Adwords, etc.)
• Demonstrated statistical and financial analysis skills.
• Expert level proficiency in Excel

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401K
• Bonus pay