About the position
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. Our goal at Visa is to be the most creative and impactful data-led marketer in the world. We are on a journey to develop our data, capabilities, and agency ecosystem to bring more effective and efficient business results to Visa. As part of this journey, we are building best-in-class solutions, capabilities, organization, and processes in support of marketing. As a senior data scientist within Global Insights & Analytics, you will be responsible for Visa’s product and marketing data, insights, and analysis ecosystem. You will use data sourced from Visa’s internal systems, CRM systems, and from native systems of other marketing channels such as email, digital, social, search, programmatic, partners, and events. You will contribute to insight extraction and data visualization work streams that will be shared across Visa’s marketing and product organizations at all levels and geographies. You will work closely with technology teams to transform business and data insight delivery and integration to a new level, improving the marketing organization’s ability to track and optimize performance. A successful candidate will have experience evaluating media campaign performance and driving actionable insights to help influence later initiatives. Most of your time will be spent assisting the analytics team on driving dashboard updates and organizing task timelines, along with the opportunity to plug into campaign planning and execution life cycle. You will be working on analysis and diagnosis of marketing performance. You will monitor trends in KPIs and performance drivers and translate those data into actionable insights and recommendations. You will work closely with the marketing team to increase understanding of what works and what does not work in Visa’s marketing, with a strong point of view on how strategies should evolve going forward.
Responsibilities
- Support performance reporting and marketing intelligence for the marketing organization.
- Lead rigorous data processes to aid in the automation of KPI reporting, dashboards, and other ad hoc reports.
- Focus on improving operational excellence through identification and execution of initiatives that create efficiency, remove obstacles, and improve existing processes.
- Stay abreast of best practices in B2C/B2B marketing and new applications.
- Advise on the ideal ways and hacks to track and measure campaign performance.
- Act as an agency point of contact to ensure seamless and timely media data collection and reporting.
- Collect Visa internal and industry benchmarks to add context to analysis.
Requirements
- 2-4 years of work experience with a bachelor’s degree or at least 1 year of work experience with an Advanced degree (e.g., Masters, MBA).
- Prior experience working in marketing analytics with a track record of success.
- 1-2 years of experience using SQL/Hive etc. with large data sets to support analysis.
- 1-2 years of experience working with reporting tools such as Tableau, PowerBI, Datorama, Google DataStudio etc.
- Superb organization skills and ability to manage multiple projects simultaneously.
Nice-to-haves
- 4+ years of work experience with a bachelor’s degree or 2+ years of relevant experience with an Advanced Degree (e.g., Masters, MBA).
- Experience analyzing data related to marketing activities such as content creation, events such as trade shows & conferences, Webinars, partner led marketing, CRM through email, media campaigns etc.
- Prior media activation / advertising experience (social and digital), preferably within the B2B space or product marketing data management and analytics experience.
- Strong business acumen and strategic mindset.
- Strong collaboration and communication skills – demonstrating the ability to partner effectively with different business partners, both internally (i.e., Regions, Product Org) and externally (i.e., Agency Partners).
- Deep intellectual curiosity and desire to creatively use data to improve strategy and tactics.
- A great team member who adds energy, ideas and fun to our team and corporate culture.
- You have global sensibilities and an empathetic outlook to work well with other markets and cultures around the world.
Benefits
- Medical
- Dental
- Vision
- 401 (k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
