Marketing and Communications Specialist III - Wyoming Institute for Disabilities

University of Wyoming • Laramie, WY

9d • Onsite

About The Position

Provide supervision and leadership in the execution of marketing strategies and public relation campaigns for a college or division. Manage the production of marketing/communications in various media in accordance with unit’s approved strategic marketing plan. This position is grant funded and considered at-will employment.

Requirements

• Bachelor's degree, preferably in Business, Marketing, or related focus
• At least 5 years work-related experience

Nice To Haves

• Ability to communicate effectively; possess excellent oral and written communication skills.
• Strong organizational skills and problem-solving skills.
• Ability to work independently and collaboratively, including the ability to research and gather information from varied sources.
• Knowledge of communication and marketing principles, methods, and materials, including presentation tools and techniques.
• Knowledge of website development and management, internet technologies, analysis of website statistics, and social media platforms.
• Advanced knowledge of design and publishing concepts.
• Strong editing skills and meticulous attention to detail.
• Ability to prioritize and manage multiple tasks in a fast-paced environment.

Responsibilities

• Coordinate with faculty and program managers to write and disseminate public facing research briefs, project reports, and news features.
• Execute marketing strategy and campaigns; manage the production of marketing/communications in various media in accordance with unit’s approved strategic marketing plan.
• Create promotional communications that may include print, electronic, new media, social media, and other collateral of significant strategic value to implement the University’s and unit’s overall marketing goals and objectives.
• Collaborate with various subject-matter experts and stakeholders to assess project needs, establish timelines for completion, and identify desired outcomes.
• Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends; monitor consumer and industry trends.
• Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends; monitor consumer and industry trends.
• Strategize and oversee the development of new, data-driven campaigns based on strategic initiatives.
• Identify, create, and update standard operating procedures for the unit; make recommendations for changes to policies and procedures.
• Develop budgets, estimate project and production costs, and monitor spending.
• Research and recommend new communications outlets when applicable; may negotiate with suppliers and vendors.
• Oversee the dissemination of print and electronic communications.
• Develop, design and/or editing of digital content, graphics, animation, photography, illustrations, and other multimedia visualization and imaging products.
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.
• May coordinate special events to increase awareness and promote relations with students, alumni, retirees, and a variety of VIPS.
• Oversee and direct the work of other marketing employees and students.
• Perform miscellaneous job-related duties as assigned.
• Attend and participate in training and other professional development activities.
• Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

Benefits

• Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level