About the position
At Asurint, we’re building a leading information-based technology company in Cleveland, Ohio. Asurint is on a mission to help our customers succeed by bringing innovation, flexibility and personal ownership to background screening – all while addressing the changing regulatory landscape. We measure our efforts by the success our customers enjoy and the positive onboarding experience of their employees. We are succeeding because they succeed. The Marketing & Content Lead is responsible for driving Asurint’s brand visibility and lead generation through effective content marketing; overseeing the process from concept and creation to distribution and performance analysis; and playing a pivotal role in supporting Asurint’s growth initiatives.
Responsibilities
- Spearheads all content marketing and brand-building initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
- Collaborates cross-functionally at all organizational levels to ensure consistency, accuracy, and strategic alignment to push brand awareness, increase qualified leads, and support customer retention.
- Leads the end-to-end content creation process to collaborate on concepts, development, copy editing, distribution, and assessment of a wide range of assets, including high quality articles, blogs, emails, case studies, sell sheets, video scripts, and website copy; repurposes existing content that resonates with target audiences to maximize impact; manages and maintains consistent editorial calendar; and ensures use of targeted key words for SEO optimization.
- Works with designers, product marketers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of key stakeholders and audiences and addresses business objectives; reviews all content and ensures consistent messaging.
- Grows subscriber base by providing regular content to address subscriber needs and interests; optimizes the path to conversion; categories and indexes content library; and conducts periodic audits to ensure content alignment with customer buying journey and key topics.
- Monitors, analyzes, and reports on content performance to demonstrate effectiveness; provides actionable insights for optimization; stays abreast of industry trends, competitor tactics, and marketing best practices to incorporate new, relevant ideas into Asurint’s strategy.
- Manages budgets and resources effectively and efficiently; knows and understands Asurint’s financial position.
- Manages vendors and outside service providers effectively; sets expectations and holds them accountable.
- Other duties as required.
Requirements
- Experience developing and managing content and using content management systems is required.
- Excellent business writing, editing, and communications skills are required.
- Experience managing agencies, freelance artists, vendors, and other third parties and getting work done through effective delegation is required.
- Experience with Salesforce/Pardot is preferred.
- Webinar, presentation, and social media platform analytics skills are required.
- Experience collaborating on strategic direction and working independently to drive results is required.
- Experience leading and driving results at a functional level is required.
- Experience marketing to Human Resources decision-makers is preferred.
- Experience in the human capital management field, background screening, and/or the legal/court system is preferred.
- Proficiency in MS Office (Outlook, Excel, Word) or similar software is required; Salesforce.com CRM is preferred; experience and proficiency with creative design, including Adobe Creative Suite, is a plus.
- Education: Bachelor’s degree in creative writing, literature, marketing, business, or a related field is required.
- Certifications or licensure: If you do any work-related driving while at Asurint, a driver’s license and ability to maintain a driving record that is satisfactory to the company’s liability insurance carrier is required.
- Years of relevant experience: 7 or more years is preferred.
- Years of experience supervising: None.
Nice-to-haves
- Experience with Salesforce/Pardot is preferred.
- Experience marketing to Human Resources decision-makers is preferred.
- Experience in the human capital management field, background screening, and/or the legal/court system is preferred.
Benefits
- Medical, dental and vision effective first day of employment
- 401(k) with employer match
- Paid time off
- 10 company-paid holidays
- Employee Assistance Program
- Wellness Program
- Paid Bereavement
- Pet Bereavement
- Pet Insurance
- Volunteer time off
- Telecommuting Stipend
- Professional development programs
- Short-term disability
- Company-paid long-term disability
- Company-paid life insurance
- Flexible spending/health savings accounts
- Employee referral bonus
