Marketing and Growth Manager

Streamline Services Inc•Durham, NC

About The Position

The Marketing & Growth Manager is responsible for generating profitable demand, strengthening brand presence, and driving measurable revenue growth across all service lines and markets. This is a hands-on leadership role combining strategic direction with active execution. The right candidate must be equally comfortable analyzing performance metrics, building campaigns, identifying unconventional growth opportunities, and collaborating closely with operations and leadership. This role directly impacts revenue, capacity stability, and long-term brand equity. This is not a corporate marketing role. This is a growth-driving, business-impact role.

Requirements

Marketing leadership experience in the home services/trades industry
Proven track record of driving measurable revenue growth
Hands-on ServiceTitan experience
Deep understanding of demand cycles, seasonality, and trade mix economics
Experience managing performance-driven marketing budgets
Strong analytical and financial mindset
Ability to operate as both strategist and executor

Nice To Haves

Experience scaling multi-trade service businesses
Experience launching new divisions or markets
Strong local/grassroots marketing creativity
Experience improving marketing efficiency and acquisition costs
Familiarity with memberships / recurring revenue models

Responsibilities

Develop and build upon annual and quarterly marketing plans
Own demand generation strategy by trade and market
Forecast lead flow and revenue contribution
Align marketing efforts with operational capacity and seasonality
Identify growth opportunities by trade, zip code, and customer segment
Manage and optimize marketing budget based on ROI performance and plan
Oversee paid media strategy (LSA, PPC, Meta, OTT, radio, direct mail, etc.)
Optimize campaign performance using ServiceTitan data
Improve cost efficiency and acquisition metrics
Drive demand toward high-value job types and ideal customers
Develop seasonal and targeted campaigns
Develop demand strategy for new Drain Division
Support market-entry growth initiatives into new areas
Define success metrics and ramp expectations
Monitor early-stage performance and adjust investments accordingly
Protect core business stability during expansion
Develop creative, unconventional, high-impact/ disruptive local marketing initiatives
Identify low-cost, high-visibility growth opportunities
Drive community-based brand presence
Leverage partnerships, events, and referral networks
Think beyond traditional digital advertising
Protect and evolve Streamline’s brand voice
Ensure brand consistency across all platforms and touchpoints
Own website performance, messaging, and conversion optimization
Strengthen online reputation and review acquisition strategy
Track, analyze, and report on: • Cost Per Lead (CPL) • Cost Per Booked Call • Customer Acquisition Cost (CAC) • Marketing Efficiency Ratio (MER) • Revenue & Gross Profit by Channel • Average Ticket by Channel • Conversion Funnel Performance
Collaborate closely with operations and care center
Align marketing strategy with staffing and capacity constraints
Translate marketing data into business decisions
Build strong internal relationships
Manage vendors, agencies, and creative partners