About the position
The Marketing and Retail Operations Coordinator is responsible for communicating and executing the digital and physical shelf needs for all of Evenflo's retail outlets. This includes, but is not limited to retailers like Walmart, Target, and Kohls, but also online-only platforms like Amazon, Babylist, and Evenflo.com. This role is instrumental in the Go-To-Market (GTM) process for all of Evenflo's new item introductions. The person in this role is responsible for organizing and consolidating the asset and product seeding needs from these retail partners and concisely communicating and prioritizing those needs for the creative and brand directors' execution. This role will also be relied upon to use relevant tools to propose in-market optimizations based on established physical and digital shelf key performance indicators.
Responsibilities
- Oversee creation and management of the Marketing Calendar.
- Ensure the alignment of the marketing calendar with New Product Tracker and the alignment of the commercial needs with the product development team.
- Partner with Creative Operations on the creative schedule, key dates, and milestone deliverable dates.
- Publish delivered assets to Product Information Management (PIM) software and directly to select retail channels.
- Responsible for the entire digital and physical shelf deliverable lists for all retail partners, which includes in-store displays and point-of-purchase collateral, digital landing pages, and product detail pages.
- Work closely with marketing on the total deliverable list for each product campaign.
- Coordinate with retailers on specifications and timing.
- Act as the voice of truth for all retailer activations - what is requested vs. what needs to be delivered that connects marketing, sales, retailers, and product.
- Captain the review cycle of Go-To-Market, utilizing tools like Clarity, Salsify, retailer portals, and Vizit to analyze brand asset effectiveness and share/recommend in-market and future optimizations.
- Act as a liaison to identify regional specific needs and properly communicate the marketing calendar to the international BU.
Requirements
- Experience with project management tools like Asana.
- Experience in PIM management, Salsify is preferred.
- Understanding of e-commerce asset measurement tools like Vizit, Microsoft Clarity.
- Proficiency in Microsoft365 programs (Teams, Word, Excel, PowerPoint, etc).
- Some experience in major retailer digital asset portals (Amazon, Walmart, Target) preferred.
- Excellent Verbal and Written Communication Skills.
- Self-starter who instinctively and consistently creates professional goals and then meets or exceeds them.
