Marketing and Social Media Specialist

First Bank Chicago • Highland Park, IL

28d • $65,000 - $75,000

About The Position

The Marketing and Social Media Specialist is responsible for executing, overseeing and monitoring internal and external communications that support the Bank’s mission and marketing goals. This role requires collaboration between all Bank departments, particularly HR, IT and Compliance. Responsible for increasing brand awareness and enhancing the image of the Bank through the development and implementation of creative marketing strategies that accurately depict the messaging associated with First Bank Chicago being one of the top five privately held Banks in Chicagoland poised for growth and expansion in the marketplace. While the primary functions of the position are focused on communications, the Marketing & Social Media Specialist will be required to provide support as needed with various Marketing events and activities. Other responsibilities include but are not limited to preparing detailed media reports, press releases, and marketing materials.

Requirements

• Excellent MS Office 365 skills, particularly Word, Excel, Teams, Planner, Forms, PowerPoint and SharePoint are a must
• Strong knowledge and use of social media platforms, particularly Facebook, Instagram and LinkedIn
• Excellent computer skills a must
• Must have good writing and communications skills
• Must be able to lead discussions in person and on camera, public speaking skills a must
• Excellent organizational and project management skills a must
• Excellent time management skills and the ability to manage a shift in priorities
• Experience working with 3rd party vendors, contract negotiating skills a plus
• Bachelor’s degree in Marketing, Graphic Design, Communications or 2 to 4 years equivalent experience.
• 2 to 4 years of experience in graphic design, social media or digital content creation (financial industry a plus but not required)
• Proficiency in design tools such as Adobe Creative Suite, Canva, or similar platforms
• Strong understanding of social media trends, strategies, and analytics
• Ability to balance creativity with compliance requirements
• Excellent communication skills and attention to detail
• Ability to manage multiple deadlines in a fast-paced environment
• Strong copy writing skills and visual storytelling skills
• Strong knowledge and fluent in using AI technology

Nice To Haves

• Adobe software skills a plus
• Analytics knowledge a plus, particularly Google Analytics and SEO
• Photography and videography skills a plus
• coding experience is a plus

Responsibilities

• Manage internal communications primarily using MS365 products which include but are not limited to One Note, Teams and SharePoint (the Vault).
• Maintain a consistent look and feel of the Vault environment and will work closely with IT to execute changes being made to the platform.
• Utilize Teams to communicate Bank-wide announcements.
• Manage Marketing Vault page and document storage
• Update Vault Homepage with employee announcements and current activities
• Work with IT for troubleshooting and training as needed
• Participate in Communications Working Group
• Manage Marketing announcements sent via Teams
• Establish an engaging social media presence on various platforms while promoting First Bank Chicago within brand guidelines
• Oversee company interactions with the public on all social media platforms and utilize 3rd party software to manage online activities following procedures established by Compliance Department
• Analyze social media metrics.
• Develop and implement strategies to increase traffic to websites and social media platforms
• Manage monthly social media logs and digital images to meet Compliance regulations and branding standards
• Develop content ideas that support business goals and highlight products, community involvement, staff culture, and member success stories
• Create and manage press releases to include professional, high-quality photos and written copy following Bank branding guidelines
• Manage POTM schedule with Crain’s
• Mange contract negotiations with vendors
• Coordinate with HR and communicate PR announcements on the Vault
• Maintain a list of media outlets across industry sectors
• Develop visual assets for monthly marketing campaigns (print, digital, web, in-branch materials)
• Maintain consistency with brand guidelines while elevating overall creative quality
• Create design templates for recurring marketing needs (flyers, posters, rate sheets, digital ads)
• Collaborate with the Corporate Marketing Officer to refine campaign concepts and ensure timely execution
• Prepare and deliver final design files to internal teams and external vendors

Benefits

• First Bank Chicago offers a comprehensive benefits package including medical/dental/vision/life insurance
• 401(k)
• paid time off (PTO)
• eligibility for an annual bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level