Marketing Assistant (Student)

About the position

Kogod Career Development in the Kogod School of Business at American University provides career development support to both undergraduate and graduate business students. The office is seeking a Social Media Marketing Assistant to support the implementation of strategic marketing plans. The primary responsibilities will involve creating and implementing outreach through various promotional outlets including social media, LinkedIn, and flyer development for all events, workshops, targeted jobs/internships and programmatic messaging sponsored by Career Development and Career, Alumni, and Industry Engagement.

Responsibilities

• Contribute to the creation of collateral including promotional brochures, fliers, and other communication vehicles for career fairs, employer and alumni panels, coaching workshops, networking events, treks, and other CD-sponsored events.
• Create posts on social media sites (primarily Instagram and LinkedIn).
• Attend CD events and post live event updates across social media channels. Take pictures and videos to be used for promotional material about the event.
• Add job, internship, and event information to the Kogod Bi-Weekly Career Digest newsletter.
• Update and maintain the CD website.
• Create slides for faculty to display during classes to advertise upcoming events.
• Track and monitor social media presence and provide a social media report monthly and at the end of each semester.

Requirements

• Proficiency with social media platforms and tools (Twitter, LinkedIn, Facebook, Instagram, HootSuite, TweetDeck, etc.).
• Proven graphic creation/design skills using Canva, Photoshop, PowerPoint, and InDesign.
• Experience in photography to capture events using a DSLR camera.
• Flexibility, initiative, and ability to multitask and work both independently and as part of a team.
• Creative multi-tasker who is capable of initiating ideas/approaches with strong writing and communication skills.
• Proven experience with marketing strategy development and execution.
• Maturity and high level of professionalism.
• Ability to think outside the box and offer creative ideas to improve the Career Development's overall marketing strategy.

Benefits

• Deepen marketing strategy skills, support the visibility of Career Development.
• Build your professional network.
• Contribute to the promotion of all the events the Office of Career Engagement.
• Develop valuable skills in time management, teamwork, and customer service.