Marketing Assistant - SMU Hospitality Group - SMU - Overhead

Aramark • University Park, TX

3d

About The Position

The Marketing Assistant will develop and communicate messaging (digital and print) to support event programming, execution and additional needs to drive base business growth in the Collegiate Hospitality account. They will drive social media, marketing and communication strategies, by becoming a presence on the campus, developing dining program awareness and loyalty through multiple mediums and student engagement.

Requirements

• The ideal candidate will have a solid understanding of Microsoft applications, including but not limited to: Outlook, Word, PowerPoint, and Excel
• Demonstrates interpersonal and communication skills, both verbal and written
• Demonstrates strong interpersonal skills, accuracy, and attention to detail
• Requires frequent performance of repetitive motions with hands and/or arms
• This role will establish strong relationships across departments and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities.
• Successful Marketing Assistants should have strong organizational and collaborative skills with a high attention to detail and the ability to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude.

Responsibilities

• Support the development and implemention of the social media content for all campus dining locations, health and wellness and sustainability. Coordinate with the campus marketing team to ensure its effectiveness by encouraging adoption of relevant social media and PR techniques. Target audiences include students, faculty, staff and the local community. Focus on increasing followers and driving engagement.
• Manage social media and public relations campaigns and day-to-day activities. Duties include online advocacy and promotion, writing editorial content for various communication platforms, community-outreach efforts, promotions, building local publication relationships, etc. Be an advocate for the campus dining program.
• Work with Marketing Manager to update the dining website including menu correctness, video content, and written content. Ensure everything is accurate and on point with our program through regular audits.
• Work with subject matter experts on a variety of topics and translate that information into captivating and concrete storytelling, enhancing brand awareness and engagement.
• Assist managers with the planning of special events. Responsible for set up and break down. Ensure all marketing collateral is posted with ample time prior to event start.
• Responsible for the complete creation, accuracy and delivery of print and digital collateral. This includes but is not limited to: meal plan brochures, orientation collateral, meal plan 101 documents, cashier guides, residential event signage, retail promotions, meal plan promotions, hours of operation needs, health and wellness signage, sustainability information, monthly event calendars, location and concession signage, emergency signage needs and client facing communication pieces
• This position may manage peer-to-peer or student interns. Support training process of new and returning team members, lead daily execution of tabling event and look for additional opportunities for students to assist with.
• Support the implementation and accuracy of suggested retail pricing.
• At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern