Marketing Assistant

About the position

Frontier Senior Living is seeking an outstanding Marketing Assistant to join The Auberge at Aspen Park community located in Salt Lake City, Utah. Demonstrated success as a leader in similar settings is required of the Marketing Assistant. The Marketing Assistant is responsible for coordinating all on-site sales and move-in efforts under the direction of the Marketing Director. The position will be a crucial resource for successfully supporting seniors and families who are seeking our services as well as ensuring a smooth move-in process. The Marketing Assistant must possess a high level of customer service, self-motivation, and a compassion for Seniors.

Responsibilities

• Conducts initial and/or follow up contact with prospective residents and family members, to include phone calls, walk-ins, and requests for information received through the mail or web-based.
• Assembles all appropriate collateral material for mass mailings, individual correspondence, information packets, floor plans, etc.
• Follows up on requests for information from current prospects and disseminates information approved by the Executive Director.
• Maintains database in Lead Tracking (ALF) Nurtures relationships with new and existing prospects to provide a continuation of referrals and to sell the services provided by, including but not limited to Independent Living, Assisted Living and Memory Care senior living.
• Implements marketing strategies as instructed by the Executive Director and Marketing Director.
• Assists with the implementation of the marketing plan, which includes participation (as needed) through all phases of the marketing process, special events, promotional strategies, community relationships, presentations, etc.
• Participates in all areas of marketing activities that are needed to achieve goals set by the Executive Director. Handles mailing of letters, forms and collateral materials, as appropriate in response to the needs of prospective residents and their families.
• Maintains database of contacts and referral sources in sales software. Completes required forms and follows all procedures deemed necessary to keep database current.
• Answers phone inquiries. Responds in writing and by e-mail as necessary.
• Attends and participates in appropriate in-service and department meetings.
• Generates correspondence as necessary with prospects, and their families, as required to maintain and nurture relationships.
• Performs clerical duties and assignments deemed appropriate by the Executive Director, including assisting with the completion of required resident documents prior to move in.

Requirements

• High school diploma or equivalent required; Bachelor's degree in Marketing preferred.
• Two years of Senior Living experience preferred.
• Must possess excellent leadership and communication skills, be creative, fun loving and have a caring disposition towards the elderly.
• The Marketing Assistant must also have a current driver's license.
• Typing and marketing skills and have a neat, professional, courteous manner and appearance.
• Ability to pass drug screen and Criminal background check.
• Willing to work shift assigned, weekends, and holidays.
• Ability to work independently with minimum supervision; problem solving, conflict management, budgeting.

Benefits

• Performance-Based Bonus Program
• Medical insurance
• Dental insurance
• Vision insurance
• Life/AD&D insurance
• Flexible Spending Account
• Short Term Disability
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• 401(k) plan with a competitive Match program