About the position
We are looking for a Marketing Associate to support our global insurance and North American institutional business. Marketing works to position and support AB's investment services to global insurers and North American institutional clients such as public and corporate pension funds and foundations and endowments. In this role, the associate will assist the Head of Global Insurance and NA Institutional Marketing to develop new materials and execute integrated campaigns to support the marketing and promotion of AB's insurance and institutional business. Our strategic marketing program is designed to build upon AB's brand as a thoughtful and considerate insurance and institutional investment manager: one who has outstanding investment professionals across asset class and strong investment capabilities, but who also goes out of their way to help clients beyond just being a provider of investment management services. The associate will assist in the development and distribution of various types of marketing content such as emails, presentations, videos, webpages etc., coordination of events and internal communication with the sales and client service teams.
Responsibilities
- Manage marketing production process (emails, presentations, videos, webpages, etc.) by interfacing with various cross-functional teams
- Assist with the creation of email newsletters
- Design and develop OFTs as well as build email campaigns on the digital mailing platform for a variety of marketing initiatives
- Help the sales team to ensure email distribution lists are kept current
- Track and monitor engagement metrics on email campaigns and promotion of thought leadership
- Communicate marketing analytics to key stakeholders
- Update content regularly on the website to highlight the latest promotional content
- Review webpages to ensure messaging and information is up to date
- Update recurring digital newsletters on our microsites as we publish each new edition
- Track and monitor website metrics
