About the position
Rice Companies is looking for a Marketing Associate to join the team at our Sauk Rapids, MN, headquarters! The Marketing Associate plays a key role in supporting the Director of Marketing and the team in the development and execution of marketing plans and functions for the company. This role supports content creation, internal communications, social media management, event implementation, marketing collateral, campaigns, sales support, marketing research, analytics, and branding. This position also creates graphic designs, writes content for various marketing purposes and is hands-on in various aspects of marketing while contributing to the overall success of the company's marketing initiatives. The ideal candidate will have a wide range of experience in marketing, including brand management, digital marketing, event marketing, written and graphic content development, social media, marketing sales support, and marketing operations. This role combines creativity with strategic thinking and requires strong writing skills to effectively communicate the brand's services across various platforms with the goal of building awareness and customers.
Responsibilities
- Execute and track marketing efforts and tactics while following brand guidelines and strategies.
- Develop and execute digital marketing efforts including SEO tactics, ads, digital screens, and content.
- Create clear and engaging communications and graphic designs for various marketing needs, including newsletters, blogs, social media, marketing emails, web, and marketing material (print and digital).
- Manage, coordinate, write, design graphics, and execute monthly internal email newsletters.
- Coordinate, create, and update digital signage content, channels, and playlists across all locations.
- Write content, design graphics, and publish approved content for digital marketing purposes, including social media, emails, and website pages. Align the content with campaigns and other company events.
- Support marketing material for sales, including proposals and campaign materials (emails, landing pages, mailers, etc.). Includes designing graphics and writing marketing content.
- Manage and track project data and develop project references and employee bios.
- Support, create, and execute marketing events and materials for events, including trade shows, conferences, and booths, as well as staffing the event booths and trade show exhibits. Coordinate logistics for events and promotions, such as ordering materials and coordinating with vendors. Support event follow-up management, leads, and other sales-related outcomes from events.
- Manage the inventory of marketing materials, supplies, and promotional items (which also includes the marketing material needs of sales, operations, and human resources). Order, maintain, and coordinate promotional swag, apparel, and crew materials. Order and manage company print materials and business cards. Create artwork, proofs, and mock-ups for material and promotional items for vendors. Track updates for marketing materials and correspondence with team members.
- Support vendor relations by coordinating and tracking third-party marketing vendors, as needed.
- Track, maintain, and update marketing databases, company statistics, and project information across all necessary platforms and materials. Keep an accurate and up-to-date inventory of photos and videos. Maintain the archival process for all video, multimedia, and publishing projects.
- Prepare marketing reports and metrics using various platform data and insights.
- Support the marketing team with administrative tasks and marketing operations functions.
- Collaborate with cross-functional teams, including sales, human resources, and operations, to develop graphic designs and content for the company's needs.
- Stay informed on relevant industry guidelines, trends, and best practices.
- Additional duties as assigned.
Requirements
- Associate's or bachelor's degree in Mass Communications, Marketing, Business Sales, or related.
- Minimum of 2 years of relevant job experience.
- Proficient with MS Office Suite (Outlook, Word, Excel, PowerPoint).
- Proficient with Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Express).
- Experience with Adobe After Effects, Premiere Pro, Final Cut Pro, and other video editing software is a plus.
- Strong written and verbal communication skills.
- Strong attention to detail and ability to multitask.
- Strong project management skills.
- Experience with various social media platforms and email marketing.
- Experience with WordPress, HubSpot, Content Management Systems (CMS), Customer Relationship Management Systems (CRM), SEO Tools, and Analytic Tools (such as Google).
- Basic knowledge of graphic design and video editing software is a plus.
Benefits
- Medical and Dental Insurance (select employee-only premiums are 100% company paid)
- Life Insurance
- 401K w/Employer Match
- Paid Time Off (PTO)
- Paid Holidays
- Career Training and Development
