Marketing Automation Manager (Remote)

South State Bank•Winter Haven, FL

17h•$113,320 - $181,018•Remote

About The Position

The Marketing Automation Manager is responsible for the governance, execution, and ongoing optimization of marketing automation capability, including the platforms, operating processes, and teams that enable compliant, data-driven customer communications. This role is on the Marketing team and partners with IT, and data/analytics teams to build and maintain the operational infrastructure, including platforms, processes, governance framework, and workflows. The Marketing Operations Manager oversees marketing automation platforms (Salesforce Marketing Cloud and Optimizely CMP/DAM), manages vendor relationships, and ensures marketing technology investments deliver measurable business results aligned with organizational objectives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related fields
5-7 years of hands-on experience with marketing operations or marketing
Demonstrated ability to bridge business and technical teams, translating business goals into technical requirements and technical capabilities into business strategy.
Demonstrated people leadership/management experience
Proficiency in email marketing, lead nurturing, and digital campaign management
Strong analytical skills and experience with marketing analytics and reporting tools with the ability to translate data into action
Excellent project management and organizational abilities as well as cross-functional collaboration skills
Strong understanding of CRM and marketing automation integration concepts, segmentation and lifecycle marketing.
Knowledge of data privacy regulations and compliance standards
Exceptional written and verbal communication skills

Nice To Haves

Vendor Management
Salesforce Marketing Cloud and/or Salesforce Financial Services Cloud
Workflow Management
Customer Data Platforms and data infrastructure tools
Optimizely – specifically Content Marketing Platform and Digital Asset Management Platform
A/B testing and campaign optimization
B2B and/or B2C marketing environments
Marketing in the Financial Services Industry
Creative thinking and problem-solving attitude
Ability to work independently and collaboratively in a fast-paced environment

Responsibilities

Plan, build, and execute multi-channel automated marketing campaigns across email, social media, and other digital platforms. Collaborate with stakeholders to define campaign objectives, target audiences, and messaging.
Own and manage marketing automation platforms (Optimizely’s CMP/DAM and Salesforce Marketing Cloud), ensuring proper configuration, integration with other systems, and ongoing optimization.
Develop and manage end-to-end workflows supporting campaign intake, build, approvals, QA, & testing, deployment and analysis.
Partner with IT and data teams to ensure a unified customer data strategy, data hygiene, maintain integrations and support ongoing enhancements.
Bridge business stakeholders and technical teams (IT, data, vendors) by translating business goals into technical requirements and platform capabilities into actionable marketing strategies.
Continuously improve marketing automation processes, identifying opportunities for efficiency, personalization, and scalability.
Build and maintain segmentation strategies, lead nurture programs and scoring models, leveraging customer and prospect data to improve retention and conversion. Partner with internal stakeholders and lines of business to define target audiences and compliance.
Monitor and analyze campaign performance, provide actionable insights, and generate regular reports on key metrics such as open rates, click-through rates, conversions, and ROI.
Ensure all marketing activities comply with relevant data privacy regulations (such as GDPR and CAN-SPAM).
Train and support marketing team members on automation best practices and platform usage.