Marketing Automation Specialist

About the position

Join our team as a Marketing Automation Specialist, where you'll lead the execution of email campaigns using Pardot and other platforms. Your mission: boost brand visibility, drive lead generation, and fuel revenue growth. You'll craft and optimize email campaigns, track performance, and fine-tune strategies to hit acquisition and conversion goals. Your expertise in marketing automation and CRM systems will be key to our success.

Responsibilities

• Function as a subject matter expert for marketing automation programs and workflows within Pardot.
• Responsible for daily hands-on work including the creation, testing, and implementation of marketing emails, landing pages/forms, dynamic content, and A/B testing.
• Design campaign workflows, including validation rules, triggers, notifications, tasks and automated responses.
• Collaborate with marketing teammates to develop a helpful mix of content and call-to-actions to engage audiences and maintain a consistent brand voice and message across all marketing channels.
• Measure and analyze campaign performance in B2BMA and/or Pardot/Salesforce.
• Help manage our database, including list import cleanliness, data accuracy, segmentation, and ensuring compliance with privacy laws.
• Prepare and manage lead import into our marketing automation platform.
• Troubleshoot any issues or failures with current marketing automation integrations with various platforms and assist in the integration of additional platforms.
• Maintain process workflow for campaigns, lead routing, list uploads, and data management, hygiene and enrichment between sales and marketing systems.
• Develop knowledge base of processes and how-to docs.
• Document and optimize our current marketing automation and lead nurturing processes.
• Prioritize and develop A/B testing strategies for both subject lines, email copy, call-to-actions and landing page initiatives.
• Keep up-to-date and educate others on marketing automation best practices, capabilities and strategies to keep us ahead.
• Work alongside IT to consistently optimize Salesforce and Pardot for the company’s needs.
• Monitor KPIs, analyze campaign data, and provide regular reports with insights and recommendations for improvement.
• Help manage our social media (including reputation management), engage with followers and monitor social media performance metrics.
• Create, update, or trouble shoot Zaps in Zapier.
• Assist with website updates when necessary.

Requirements

• 3+ years in marketing automation implementation, integration, campaign creation and campaign management.
• BA/BS or equivalent working experience.
• Proficiency with marketing automation tools like Pardot or Eloqua including experience building and optimizing lead generation flow/process and email and lead nurturing campaigns.
• Proficiency with CRM systems like Salesforce.
• Strong collaborator and team player; ability to navigate ambiguity in a fast paced, action oriented environment.
• Highly analytical and able to derive meaning from data, and make recommendations to workflow, content, lead scoring and tactics to improve email performance.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

Nice-to-haves

• Strong proficiency with Pardot / Account Engagement.
• Strong proficiency with Salesforce.
• B2B digital marketing experience.
• Experience with website analytics tools, preferably Google Analytics.
• Experience with CMS, preferably WordPress.
• Experience with Zapier.
• Previous project management and in house or agency management experience.

Benefits

• Professional development.
• Competitive health care coverage.
• Incentives.
• Healthy work and life balance.