About the position
At Quest Analytics our team members can fulfill their quest to work in an innovative, collaborative, challenging and flexible environment supportive of personal growth every day. The team is driven to make healthcare more accessible for all Americans. We're looking for a dedicated full-time Marketing Automation Specialist to join our team. The Marketing Automation Specialist is responsible for managing marketing projects and fully leveraging the capabilities of Marketo. Working closely with cross-functional teams; designers and content marketers, this role will implement all programmatic, creative, and operational initiatives. This person will have a strong foundation in marketing platform strategy & automation, and will be tasked with creating, implementing, and improving best practices ensuring continual enhancement of digital marketing efforts.
Responsibilities
- Build and schedule email campaigns and other manual and automated nurture campaigns (using Marketo) to coincide with ongoing/planned strategic marketing initiatives.
- Help define sales-marketing multi-channel strategies and best practices as it pertains to technologies used to analyze and optimize campaigns and drive growth.
- Maintain our marketing automation integration (Marketo) with our CRM (Salesforce) and assist in the integration of additional platforms into our marketing technology stack.
- Translate collaborative workflow strategy guides and diagrams provided by teams into fully functional campaign releases.
- Create marketing programs; development and execution, including segmentation, testing and deployment and continually evaluating these for improvements.
- Work with management to define KPIs, create reporting, analyze campaign performance, and develop ongoing recommendations to improve campaigns.
- Understand and evaluate campaign metrics and distribute campaign performance to teams; write test plans, test cases, status reports and summary reports for Sales, Product, Operations, and Marketing teams on an ongoing basis.
- Overall supporting essential marketing-operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Requirements
- 3+ years experience implementing and working within enterprise marketing automation tools such as Marketo, Hubspot, or Eloqua required.
- Expert knowledge of database management concepts and best practices.
- Basic knowledge of connectivity and purpose of other relative marketing and data analysis technologies such as Google Analytics/Tag Manager, Oktopost, HotJar, etc.
- Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, make recommendations and drive action.
- High attention to detail, including effective communication and proven ability to manage multiple, competing priorities simultaneously.
- Experience with CMS management (such as WordPress or Drupal) is ideal; experience with user experience best practices and site design/development is a plus.
- Experience with Microsoft (admin/ops) and Adobe (creative) applications is a plus.
- Ability to multi-task and prioritize in a fast-paced, fluidic environment.
- Excellent troubleshooting, listening, and problem-solving skills.
- Works well in a team environment but has strong independent project management skills.
Benefits
- Workplace flexibility - you choose between remote, hybrid or in-office.
- Company paid employee medical, dental and vision.
- Competitive salary and success sharing bonus.
- Flexible vacation with no cap, plus sick time and holidays.
- An entrepreneurial culture that won't limit you to a job description.
- Being listened to, valued, appreciated -- and having your contributions rewarded.
- Enjoying your work each day with a great group of people.
