Marketing & Business Development Coordinator - Life Sciences & Health Care

Hogan Lovells•Washington, DC

23h•$62,000 - $77,000

About The Position

Hogan Lovells is a leading global law firm providing business-oriented legal advice and high-quality service across its breadth of practices to clients around the world. Our people are the key to our success, which is why we seek to recruit and retain the most talented individuals. We have a well-established global Marketing and Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing, and client relationship management activities. The team is divided into several key areas: including practice M&BD, clients and sectors, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital; and campaigns and projects. Our world-renowned Life Sciences and Health Care sector comprises more than 500 lawyers around the world who advise more than 1,000 clients spanning pharmaceuticals and biotechnology, medical devices and technology, digital health, as well as health care providers, payors, and services. We seek a capable and enthusiastic self-starter to support the marketing and business development activities for our Life Sciences and Health Care sector. The role will encompass the full range of business development and marketing activities including: pitching and credentials; client targeting and cross-selling; client, sector and competitor analysis; profile raising and marketing campaigns including communications such as legal directory submissions, brochures, online and social media content, events and conferences. The role will be part of a global team working collaboratively to ensure that objectives and plans for the Life Sciences and Health Care sector marketing and business development are delivered. This will involve ensuring a coordinated, structured approach to marketing efforts for profile raising, targeting, client development, pitching, and knowledge development across the sector.

Requirements

Working knowledge of and exposure to the life sciences and healthcare industry a plus.
Demonstrated experience Adobe Acrobat Pro, iPublish, StoryKit, SalesForce, Foundation, and InterAction is desirable.
Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
Experience working independently as well as within cross-functional teams in a collaborative, professional environment.
Excellent writing and presentation skills and an exacting attention to detail in all work product.
Ability to meet deadlines and work well under pressure.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Three (3)+ years of relevant experience, preferably in a legal or professional services organization.
Bachelor’s degree required, with a focus in marketing, communications, or related field preferred.

Responsibilities

Support implementation of integrated marketing campaigns for the practices and industry sector to help raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients.
Maintain and coordinate updates to practice and industry sector marketing collateral including credentials, practice overviews, brochures, website content, attorney biographies, etc.
Produce, edit, proofread, and distribute client communications.
Ensure integration of content throughout internal and external channels, including newsletters and social media.
Manage the teams social media page and monitor performance and engagement data (LinkedIn, Twitter, Clearview Social) with regular updates to M&BD stakeholders.
Support practice and industry sector-oriented client seminars, webinars, association activities, and other marketing-oriented events and programs, including the recruitment process, development of program materials, day-of support and follow up, including metrics-driven program reporting.
Coordinate directory submissions for ranking organizations/publications.
Promotion of practice and industry sector capabilities across the firm, through regular internal newsletters, and maintenance of practice and industry sector intranet sites.
In partnership with the Life Sciences and Health Care Marketing Manager, Specialists, and lawyers, implement client targeting initiatives and campaigns; help to identify new business opportunities and expand client relationships.
Support partners’ individual objectives and targeting plans and work with them to ensure successful pursuit of the plans.
Leverage the firm’s CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists.
Help to populate and maintain the practices’ experience database.
In conjunction with the M&BD Pitch Team and Specialists, strategize and draft responses to RFPs, customized pitches, and business development presentations.
Responsible for managing and updating the global industry team tracker on a regular basis with events, thought leadership, pitches, submissions, and return on investments (ROI) information pulled from various sources.
Support industry teams on various initiatives across the sector globally including implementation and administrative related tasks.
Contribute to wider marketing and business development projects as required.
All members of the firm are encouraged to participate in our global Responsible Business program.
Other duties as assigned.