Marketing Campaign Manager

COREL

6h • Remote

About The Position

Parallels Desktop is looking for a Marketing Campaign Manager to lead demand generation and pipeline-focused marketing for our Business and Enterprise solutions. In this net-new role, you will be a key individual contributor to the team, planning and executing integrated campaigns that reach IT decision-makers and business buyers as well as partners, collaborating closely with online, channel, and direct sales teams to drive measurable growth.

You’ll be equal parts strategist and doer—comfortable building the plan, getting into the details, and improving performance through constant testing and iteration.

Sound good so far? Awesome. Let’s talk more about the Marketing Campaign Manager role and see if we’re destined to be together.

Requirements

• 3 years of B2B marketing experience, with a strong emphasis on demand generation and integrated campaigns.
• Demonstrated success driving measurable outcomes: leads, pipeline, revenue impact, and clear ROI reporting.
• Experience partnering closely with Sales (direct and/or channel) and aligning on targeting, follow-up, and conversion goals.
• Hands-on execution skills across key channels: email, paid media, webinars/events, content-led campaigns, and lifecycle/nurture.
• Strong project management experience.
• Comfort working with agencies and internal creative/content teams to produce high-quality assets quickly.
• Strong analytical and communication skills—able to translate performance data into clear actions.

Nice To Haves

• Familiarity with B2B SEO/SEM planning and execution.
• Background in SaaS, endpoint/IT tools, or selling to IT decision-makers.
• Channel marketing/co-marketing experience with resellers, distributors, MSPs, or alliance partners.
• Experience working with marketing automation and CRM systems (e.g., Marketo/HubSpot and Salesforce or similar).

Responsibilities

• Develop and execute lead- and pipeline-generating campaigns across a mix of online and offline channels, including email marketing, digital advertising, blog/content syndication, webinars, virtual and in-person events, partner campaigns, and ABM.
• Build campaign plans tailored to SMB, mid-market, and enterprise audiences, with messaging aligned to key personas (e.g., IT admins, IT directors, security/compliance, procurement, end users).
• Own end-to-end campaign execution—from brief to launch to optimization—including landing pages, nurture streams, and sales enablement assets.
• Recommend budget allocation and channel mix based on performance data and segment priorities.
• Collaborate closely with Marketing peers (Growth, Creative Services, Content Marketing, Partner/Channel Marketing, Online Sales & Marketing, Product Marketing/Product Management) and Sales teams (direct and channel) to define goals, targeting, offers, and follow-up motions.
• Support channel and partner sales with co-marketing programs, partner kits, and scalable campaign-in-a-box assets.
• Partner with sales to identify target accounts, define account plans, and execute multi-touch ABM programs that create meetings and pipeline.
• Work directly with the SEO/SEM teams to support B2B-specific campaigns, including keyword strategy, paid search initiatives, landing page alignment, and performance optimization.
• Project-manage campaigns, ensuring clear briefs, timelines, stakeholder alignment, and smooth handoffs between Growth and Creative/Content teams.
• Ensure campaigns fit strategic objectives while maintaining high-quality operational execution and attention to detail.
• Own full-funnel performance visibility from engagement to revenue contribution.
• Maintain regular reporting and share insights in cross-functional meetings.
• Operate with a test–learn–iterate mindset to continuously improve conversion and efficiency.
• Build relationships with internal and external thought leaders and influencers to support programs and contribute to thought-leadership content that strengthens brand credibility in business and enterprise segments.

Benefits

• We offer a fully remote workspace. There is no pressure to work in an office whatsoever.
• Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed