Marketing Campaign Manager

Biamp • Chester, PA

13d

About The Position

The Marketing Campaign Manager is responsible for planning, executing, and optimizing email marketing and digital marketing campaigns that drive engagement and demand, and generate qualified leads to support revenue growth, while contributing ideas to improve engagement, efficiency and pipeline impact. This role owns campaigns end-to-end—from email strategy and marketing automation to paid media execution and performance tracking. The Marketing Campaign Manager works closely with cross-functional partners to bring campaigns to life, while also managing the systems and data that ensure accurate measurement and continuous improvement. This position requires a detail-oriented marketer with strong organizational skills, an analytical mindset, and experience with marketing automation, digital advertising, and cross-channel campaign execution, plus excellent attention to detail to ensure emails and other communications are on-brand and error-free. Clear written and verbal communication skills and a willingness to learn in a fast- paced environment are a must. The ideal candidate enjoys building campaigns, analyzing performance, and continuously optimizing for better results.

Requirements

• 5 to 7 years of hands-on experience in marketing automation, email marketing, digital marketing, campaign management or demand generation
• Experience with CRM systems, marketing automation, digital advertising, Google Ads and Analytics, and webcast platforms; prior knowledge of Marketo, HubSpot and/or Dynamics CRM is a plus
• Strong execution experience with marketing automation and email marketing
• Familiarity with A/B testing and conversion rate optimization
• Excellent written and verbal communication skills with attention to detail
• Analytical skills with proficiency in campaign reporting, dashboards, and performance optimization
• Excellent time management and organizational skills with the ability to manage multiple deadline-driven projects
• Desire to learn new processes and optimize existing ones
• Flexible, friendly, and solution-oriented
• Ability to collaborate across departments and work in a fast-paced, global environment

Nice To Haves

• Experience with CRM systems, marketing automation, digital advertising, Google Ads and Analytics, and webcast platforms; prior knowledge of Marketo, HubSpot and/or Dynamics CRM is a plus

Responsibilities

• Collaborate with internal partners to build, segment, deploy and continuously improve digital demand and email campaigns to support product launches, promotions, and brand initiatives, including newsletters, nurture programs, events, webinars, paid media, and promotional sends
• Own and manage our marketing automation system (HubSpot)
• Develop campaign strategy, segmentation, lead scoring, and testing plans to improve engagement and conversion
• Monitor campaign performance and make ongoing optimizations to improve efficiency and results based on engagement, A/B testing, conversion data and other insights
• Track ROI and recommend improvements based on performance trends
• Ensure accurate tracking for conversions, events, and performance across campaigns and channels
• Create forms, landing pages, workflows and web content to support campaigns, promotions and events
• Provide reporting and insights on campaign performance and demand metrics for stakeholders
• Routinely perform database cleanup and list management
• Ensure campaigns align with Biamp brand guidelines, voice, and overall go-to-market strategy
• Stay up to date on digital marketing trends and identify opportunities to test and implement new tactics

Benefits

• Medical, Dental, and Vision
• 3 weeks annual PTO and 9 paid holidays
• 401(k) + matching
• Employer-paid base life insurance, short, and long-term disability
• Health savings accounts (with Biamp contribution) and flexible spending accounts
• Tuition reimbursement
• Charitable donation matching
• Discretionary company achievement bonus
• Referral bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees