Marketing Campaign Specialist
About The Position
We are seeking a results-driven Marketing Campaign Specialist to own the end-to-end strategy, execution, and optimization of our demand generation and brand awareness campaigns. You will act as the linchpin between marketing, sales, and product teams to drive pipeline growth. This role requires a unique blend of strategic thinking, B2B SaaS experience, and an understanding of the high-stakes, trust-based environment of public safety and government procurement. You will develop compelling, educational, and mission-focused campaigns that resonate with fire chiefs, police chiefs, EMS directors, and city officials.
Requirements
- Ability to work in our corporate office 3 days a week (1601 Dry Creek Dr., Longmont, CO 80503)
- Experience: 3-5 years of experience in campaign management, demand generation, or marketing, preferably within B2B SaaS or the public safety/government sector.
- Tools: Hands-on experience with marketing automation platforms (HubSpot,) and CRM systems (Salesforce).
- Marketing Skills: Proven ability to manage multi-channel campaigns, including LinkedIn Ads, SEO/SEM, and email marketing.
- Analytical Skills: Strong data-driven mindset with the ability to analyze complex data sets and translate them into actionable insights.
- Communication: Exceptional written and verbal communication skills, with the ability to craft compelling, professional narratives for public sector decision-makers.
- Education: BA/BS in Marketing, Communications, Business, or a related field preferred. Relevant experience can be subsitituted for formal education.
Nice To Haves
- Experience marketing to public sector, government, or emergency services agencies.
- Experience with account-based marketing (ABM) strategies.
Responsibilities
- Campaign Strategy & Execution: Plan, develop, and execute comprehensive, multi-channel marketing campaigns (email, LinkedIn, webinars, search, content marketing)to drive brand awareness and generate qualified leads.
- Persona-Based Messaging: Create tailored, persona-focused messaging that highlightsthe value of our SaaS solutions in reducing response times, optimizing resources, andimproving safety outcomes.
- Lead Generation & Nurturing: Develop and manage lead generation campaigns thatconvert prospects into marketing qualified leads (MQLs) and sales qualified leads(SQLs), working closely with Sales Development Reps (SDRs).
- Performance Analysis & Reporting: Monitor campaign performance metrics (ROI, CPL,SQL conversion rates) using tools like HubSpot and Salesforce. Provide actionableinsights to optimize strategy and achieve KPIs.
- Content & Asset Creation: Collaborate with creative teams to develop compellingmarketing collateral, including white papers, case studies, videos, and landing pages.
- Industry Events & Webinars: Oversee the planning and marketing of webinars andvirtual events to educate our audience on emergency management technology trends.
- Cross-Functional Collaboration: Align with product marketing, sales, and leadership toensure marketing initiatives support quarterly growth objectives.
Benefits
- medical
- dental
- vision
- life and disability coverage
- paid time off
- a 401(k) retirement plan
- paid parental leave
- access to a robust library of personal and professional training resources
- employee discounts
- critical illness
- hospital indemnity
- access to legal support
- pet insurance
- identity theft protection
- an EAP (Employee Assistance Program) that includes free mental health resources/support
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
