Marketing Campaign Specialist

Farmers Insurance Careers•East Grand Rapids, MI

2d•Hybrid

About The Position

We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together! Workplace: Hybrid ( #LI-Hybrid ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.Job SummaryCreates and manages campaigns that deliver on key KPIs of sales calls and premium; measuring and evaluating the overall effectiveness of key campaigns.Essential Job Functions Leads end to end build-out of campaigns, daily management and optimization of in-market campaigns to deliver against key KPIs, manage ongoing data reporting. Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms. Leads daily performance analysis to determine optimization opportunities to implement in-market. Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion. Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast. Leads daily management (actualizing, optimizing and planning) of the paid Display & Social media budgets with minimal supervision. Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads. Partners with analytics team to create dashboards for analysis and optimization. Leads insight/implication development of display and social media creative performance. Manages vendors, including display networks and social websites. Coordinates with cross functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed. Physical Actions Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Requirements

High School Diploma or equivalent
Bachelors degree in Marketing or related field.
Demonstrated experience in performance marketing and ability to work across marketing department functions. Track record of successful vendor management.
2 years marketing and campaign creation and management.
Demonstrated analytical skills.
Ability to synthesize complex data sets into actionable steps/initiatives.
Demonstrated time management and priority setting skills.
Ability to drive multiple projects to successful completion.
Strong verbal communication and listening skills.
Strong written communication skills.
Ability to build strong customer relationships.
Possesses a high degree of initiative.

Nice To Haves

Creative and marketing writing experience preferred

Responsibilities

Leads end to end build-out of campaigns, daily management and optimization of in-market campaigns to deliver against key KPIs, manage ongoing data reporting.
Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms.
Leads daily performance analysis to determine optimization opportunities to implement in-market.
Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion.
Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast.
Leads daily management (actualizing, optimizing and planning) of the paid Display & Social media budgets with minimal supervision.
Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads.
Partners with analytics team to create dashboards for analysis and optimization.
Leads insight/implication development of display and social media creative performance.
Manages vendors, including display networks and social websites.
Coordinates with cross functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed.

Benefits

Farmers offers a competitive salary commensurate with experience, qualifications and location.
Bonus Opportunity (based on Company and Individual Performance)
401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance