Marketing Campaigns Specialist

Fresh Thyme Market

5d•$62,000 - $100,000•Hybrid

About The Position

If you’re someone who has a genuine desire to help people live better and healthier lives, join us as we work to be a trusted resource in our communities, offering real people, real food at real affordable prices across the Midwest. If you are ready to immerse yourself in an environment, that helps shoppers naturally, intuitively, and enjoyably find real, honest, affordable goodness to meet them wherever they are on their wellness journey, we’d like to hear from you. Join us to begin YOUR journey and be a part of the Fresh Thyme Market Team! Fresh Thyme Rewards Weekly pay Scheduling flexibility Paid parental leave Team member discount Career growth opportunities Fresh Thyme Market is seeking a Marketing Campaigns Specialist to be responsible for planning and executing integrated marketing initiatives, with a strong emphasis on visual merchandising and the in-store customer experience. This role provides end-to-end project management for in-store marketing assets, ensuring brand consistency and operational excellence across all locations. This position also plays a key role in campaign budgeting, developing project briefs, tracking performance, and data-driven optimization to continuously improve marketing effectiveness. Position will follow our hybrid schedule: Monday-Wednesday in Downer's Grove IL office, Thursday-Friday remote. Some travel required.

Requirements

Applicant must have a high school diploma.
1-3 years retail (grocery) industry or marketing experience preferably in marketing, advertising or communications.
Knowledge of traditional and digital marketing, content marketing and social media marketing.
Experience using data analytics software for research.
Experience in budgeting and forecasting.
Must maintain the highest level of customer service at all times.
Excellent written and verbal communication, interpersonal, presentation, and organizational skills are a must as the ability to accurately convey information to team members, management, vendors and store staff members is crucial.
Ability to multitask and adapt to the ever-changing high volume retail environment while working in a cross-functional team environment.
Must have the capacity to take initiative for making appropriate decisions and have strong analytical and problem-solving skills.
Flexibility to adapt in a variety of situations.
Must have advanced attention to detail with the capability to prioritize and meet deadlines.
Proficiency of computer systems is required.
Working knowledge of MS Excel, Outlook and Word.
Must be able to support and contribute to team goals across multiple departments.

Nice To Haves

Associate or bachelor’s degree in marketing, advertising or communications from an accredited college preferred.

Responsibilities

Collaborate with creative and merchant teams to deliver compelling, sales-driving signage and display solutions that enhance product storytelling.
Oversee the execution of the branding, wayfinding, and signage ecosystem across all store locations.
Partner with store operations to ensure consistent execution, maintenance, and compliance of signage and visual standards.
Support seasonal, promotional, and always-on marketing initiatives ensuring timely delivery and high-quality implementation.
Oversee in-store atmosphere initiatives including music, messaging, and voice systems in collaboration with operations and third-party vendors.
Assist in planning and executing multi-channel marketing campaigns ensuring alignment with brand standards and business objectives.
Develop clear, actionable project briefs outlining objectives, scope, timelines, deliverables, and success metrics for creative, vendors, and internal stakeholders.
Monitor campaign and project budgets to ensure cost efficiency while maintaining quality and impact.
Serve as a cross-functional liaison to align marketing initiatives with merchandising, operations and community teams.
Manage relationships with external vendors, printers, installers, and creative partners, ensuring deliverables meet expectations, timelines, and budget constraints.
Track and analyze campaign performance using available data sources to assess effectiveness and identify opportunities for improvement.