Marketing Cloud Intelligence (Datorama) Administrator

About the position

NMI is seeking a Marketing Cloud Intelligence (Datorama) Administrator to assist in the ongoing configuration of Salesforce Marketing Cloud Intelligence (e.g. developing comprehensive reporting and new data tables from BigQuery). This individual will collaborate closely with the marketing and data teams to develop the necessary datasets, visual reports, and training needed to provide actionable dashboards, streamline reporting, and ensure a seamless integration with other existing systems that support NMI's data-driven marketing strategy.

Responsibilities

• Collaborate with marketing operations to set up and configure Salesforce Marketing Cloud Intelligence (Datorama) for NMI, ensuring alignment with marketing objectives.
• Integrate and harmonize marketing data from various platforms (email, social, paid ads, etc.) into Datorama for unified reporting.
• Customize the platform to meet NMI’s specific marketing needs, ensuring that data flows smoothly for tracking campaign performance.
• Develop and implement custom dashboards, reports, AI Insights, and visualizations using Marketing Cloud Intelligence (MCI) to monitor key marketing performance metrics such as campaign ROI, customer acquisition, engagement, and conversion rates.
• Develop automated reporting solutions and integrating data from diverse sources such as email marketing, social media, digital advertising, and CRM systems.
• Automate reporting processes to enable NMI’s marketing team to access real-time insights and make informed decisions.
• Work closely with NMI’s marketing team to refine data collection and reporting methods, ensuring alignment and delivery of strategic goals.
• Ensure seamless integration of Salesforce Marketing Cloud Intelligence with NMI’s existing platforms, including CRM systems (Salesforce), advertising platforms, product platforms, and analytics tools.
• Ensure high data quality and consistency, addressing any issues related to data integrity or discrepancies in reporting.
• Collaborate with NMI’s marketing, sales, and data teams to understand reporting needs and develop tailored reporting dashboards.
• Provide training and support to NMI’s marketing team on how to effectively use the Datorama platform for their reporting and analytical needs.
• Act as a technical resource to troubleshoot data, reporting, and integration issues.
• Proactively initiate and scope analytical projects with minimal guidance; work across multiple teams to understand business requirements and ensure dashboards and analysis fit evolving needs.
• Provide ongoing recommendations for data-driven strategies to improve marketing performance and reporting efficiency.
• Producing deliverables within a diverse, fast paced environment, collaborate effectively across teams and juggle multiple projects and initiatives simultaneously.

Requirements

• 2+ years experience with Visual Business Intelligence tools
• 2+ years experience with Marketing Cloud Intelligence / Datorama
• Problem solvers with a positive 'can do' attitude and passionate about business information systems
• Ability to research Marketing Cloud processes, diagnose issues, and solve for automation and scalability
• Strong background in marketing analytics, business intelligence, and reporting.
• Proficiency with data integration tools, ETL processes, and SQL.
• Experience working with Salesforce, Google Analytics, and other marketing technology platforms
• Experience with report building in Power BI, Looker, Tableau, or equivalent
• Excellent communication skills and ability to work with cross-functional teams
• Ability to work independently and manage deliverables within defined timeframes

Nice-to-haves

• Salesforce Marketing Cloud and Datorama certifications
• Experience working with marketing teams in a B2B environment
• Experience in optimizing data strategies for digital marketing campaigns
• Bachelors in Information Systems, Computer Science or equivalent work experience
• Certification with Salesforce Marketing Cloud

Benefits

• Annual salary dependent on experience
• Annual bonus scheme (dependant on company + individual performance)
• A remote first culture!
• Flex PTO
• Health, Dental and Vision Insurance
• 13 Paid Holidays
• Company volunteer days