About the position
The Marketing/Communications Coordinator is responsible for overseeing marketing initiatives including print and email marketing, website management, and digital media. The role supports content creation and curation to drive the development, growth, and engagement of internal and external stakeholders, while also providing event support. The Marketing/Communications Coordinator ensures that the Austin Waldorf School’s message is consistent, compelling, and aligned with its mission, effectively engaging prospective families, current families, alumni, and the broader community. This position plays a crucial role in strengthening the Austin Waldorf School’s brand, increasing enrollment, and fostering a positive reputation within the community.
Responsibilities
- Develop and execute annual marketing and campaign plans in collaboration with the Advancement/Development Manager, engaging internal and external constituents to support and promote the school.
- Ensure consistent messaging across all marketing materials in accordance with Austin Waldorf School branding guidelines and visual identity.
- Collaborate with the Advancement/Development Manager and Admissions coordinator to curate and create new content for the Austin Waldorf School website, and social media channels.
- Monitor website content and manage ongoing updates (serve as webmaster).
- Capture and curate photos, videos, testimonials, and written content to distribute across marketing channels.
- Develop and maintain a comprehensive style guide for all communications.
- Generate engaging content for various platforms, including the school website, social media, newsletters, brochures, and event materials.
- Coordinate, and attend school open houses and other enrollment events in collaboration with the Admissions Coordinator.
- Work closely with volunteers and staff to coordinate internal and external marketing efforts to attract and retain students.
- Track and create acknowledgment letters for all donations to the school.
- Maintain and update email list for marketing campaigns and newsletters, including alumni, parents, students, grandparents, and camp participants.
- Monitor website analytics and social media engagement to measure marketing effectiveness and identify areas for improvement.
- Create marketing materials specifically targeted to prospective families, including admission brochures, application information, and virtual tours.
- Manage communications for school events like concerts, festivals, and fundraising initiatives.
- Collaborate with faculty and staff to highlight student achievements and showcase the Waldorf curriculum.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field or at least 5 years of experience in marketing and communications.
- Understanding of Waldorf education philosophy and the ability to effectively communicate its unique aspects.
- Strong writing and editing skills, with an ability to convey complex information in a clear and engaging manner.
- Experience with graphic design software and proficiency in creating visual assets.
- Expertise in managing social media platforms and website content.
- Strong verbal and written communication skills, with the ability to speak clearly and confidently to both large and small groups.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills, with the ability to find solutions to challenges.
- Ability to manage multiple projects with converging deadlines while maintaining a positive, can-do attitude.
- Proficiency with Microsoft Word, Excel, Google Suite, and other relevant software.
