Marketing Communications Associate

About the position

Responsible for performing marketing and communications activities. Manages social media sites and develops content for the various media, to increase company, product and service recognition. Manages and coordinates all event schedules. Manages the brand guidelines to ensure the Rotex brand is cohesive across all platforms.

Responsibilities

• Creates marketing and promotional materials, and develops and maintains advertisement relationships
• Develops and implements direct marketing campaigns through marketing automation and CRM tools
• Creates thought leadership materials including press releases, media relations content, case studies, white papers, executive bios, corporate newsletter, social media content, etc.
• Align with customer segments to drive a deeper focus and understanding for targeted marketing strategies based on consumer and industry research
• Identifies, coordinates and manages all conferences, tradeshows and events
• Maintains website content, analyzes website KPI's, develops recommendations for improvements and leads any changes
• Manages all aspects of the lead generation, nurturing and conversion process
• Supports any large projects the marketing department undertakes
• Other duties may be assigned

Requirements

• Bachelor's degree (B.S. / B.A.) or equivalent from a college or university in Marketing, Communications or a related field; and a minimum of 1-2 years related industrial B2B experience and/or training.
• Basic knowledge of lead generation and email marketing (required)
• Intermediate skills with a sales CRM and marketing automation software (Microsoft Dynamics and Click Dimensions) (preferred)
• Expert in all forms of communication; read, write, speak, email, etc. (required)
• The ability to work on multiple projects at one time with strong organizational skills (required)
• Intermediate knowledge of web analytics tools and reports (required)
• Detail oriented and self-motivated (required)

Nice-to-haves

• Expert in creative thinking (preferred)
• Intermediate Adobe Creative Suite (Illustrator, Photoshop, Premier, InDesign) and all Microsoft Office software skills
• Background in industrial B2B marketing