About the position
Come join our GTE Financial team! We are looking for an innovative, collaborative and strategic professional to join as Marketing Communications Manager. The Marketing Communications Manager is responsible for managing enterprise communications, social media channels, paid digital marketing, search engine optimization and creating communications for credit union members, the market area and media organizations in order to achieve organizational goals, increase awareness of the credit union and position GTE Financial for future growth. This individual must be proficient in creating on-brand, compliant, compelling content for a multitude of marketing channels including social media, digital, email, outdoor, print, video and broadcast. This role is also in charge of managing and maintaining communication and marketing assets, working directly with leadership, credit union business units as well as third-party vendors to ensure accuracy, timely delivery, relevance and effectiveness.
Responsibilities
- Manage enterprise communications and social media channels.
- Lead paid digital marketing execution and search engine optimization initiatives.
- Create and manage compelling content for various marketing channels.
- Collaborate with team members and leadership to optimize delivery and content.
- Conduct ongoing reporting and analysis, providing key metrics to stakeholders.
- Participate in planning and coordinating video shoots, including storyboarding and script writing.
- Support the development and creation of marketing campaigns, promotions, events, and workshops.
- Manage and maintain a large inventory of communication assets.
- Utilize project management best practices to own projects from start to finish.
- Demonstrate functional knowledge of the Bank Secrecy Act and other Federal laws.
Requirements
- Undergraduate degree preferred or equivalent combination of education, training, and experience.
- Minimum 5 years of experience in corporate communications.
- Excellent interpersonal and presentation skills.
- Strong writing skills to develop effective content quickly and accurately.
- Excellent analytical and project management skills.
- Ability to work independently and as a team member.
- Proficient PC skills and ability to learn new software.
Nice-to-haves
- Bi-lingual (Spanish) a plus.
- Experience in managing social media channels.
- Knowledge of regulatory and compliance requirements.
Benefits
- Competitive pay.
- Robust insurance.
- Wellness programs.
- Retirement plans.
- Generous time off.
- Tuition assistance.
- Leadership development.
- Flexible schedules.
