Marketing Communications Manager

About the position

An ideal opportunity to perform diverse marketing functions, serving as the lead communications manager for Miele's built-in residential appliances, including all culinary, refrigeration and dishwasher appliances. Working to build the Miele brand and to support each product throughout its lifecycle. Extensive collaboration with internal departments (primarily Category Management and Sales) and international HQ-based counterparts (primarily BCX and MXA). Communication platforms to include: offline & online marketing, brochure creation, in-store POS, promotional materials, etc.

Responsibilities

• Facilitate the creative execution of offline and online advertising campaigns to promote all residential products within Miele's culinary, refrigeration and dishwasher portfolio.
• Lead oversight/direction of the national media plan for all residential products within Miele's culinary, refrigeration and dishwasher portfolio.
• Lead oversight/direction of the digital presence for all residential products within Miele's culinary, refrigeration and dishwasher portfolio on mieleusa.com and owned channels.
• Assist with the creative development and print production of all related appliance brochures and collateral materials.
• Provide oversight of Miele's brand presence within the various appliance distribution channels.
• Coordinating and facilitating category-related consumer sales promotions.
• Serving as a brand steward for Miele.

Requirements

• Bachelor's Degree in Marketing, Advertising or Communications.
• 5 - 7 years of professional experience in a related field (ideally within the high-end, consumer durables arena).
• Experience with the strategic development and execution of integrated communication platforms.
• Strong written and verbal communication skills.
• Drive and energy.
• Organized and disciplined procedures.
• Intellectual curiosity, creative inclination and strategic focus.
• Team player.

Benefits

• Comprehensive health, dental and vision insurance.
• Wellness discounts on medical premiums.
• 100% covered life and long-term disability insurance.
• 401k with company match.
• PTO + holidays.
• Discounted gym membership.
• Generous Employee Purchase Program.
• Wellness and volunteer programs.