About the position
Wärtsilä Energy leads the transition towards a 100% renewable energy future. We help our partners to accelerate their decarbonisation journeys through our market-leading technologies and power system modelling expertise. These cover decarbonisation services, future-fuel enabled balancing power plants, hybrid solutions, energy storage and optimisation technology, including the GEMS Digital Energy Platform. In this fast changing world of energy, we are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies through innovation in technology and services - together. We are now looking for a Marketing & Communications Specialist, North America & Caribbean to strengthen the Americas Marketing & Communications team.
Responsibilities
- Support the planning and execution of marketing and communications activities designed to create demand for Wärtsilä Energy's solutions.
- Support sales by demonstrating the value of Wärtsilä solutions and services to target customer segments and accounts.
- Produce and localize marketing and sales assets for different channels and customer groups.
- Help build brand awareness and position Wärtsilä Energy as an energy transition thought leader through the creation of thought leader content.
- Coach and support local thought leaders with their communication activities.
- Communicate and share success stories and new developments, internally and externally.
- Organize Wärtsilä led events and key industry conferences.
- Maintain event inventory including promo items, booth displays, printed materials, etc.
- Foster internal relationships to leverage organization's expertise.
- Run targeted digital marketing campaigns, including ABM, organic social media and paid advertisements.
- Track results and optimize actions based on data.
Requirements
- Minimum 5-7 years working experience in marketing, communications, digital marketing, content creation and event management.
- B2B experience preferred.
- Experience in energy and power industry strongly preferred, with a focus on the US market.
- Experience successfully working with cross-cultural teams and in an international matrix organization.
- Excellent stakeholder engagement skills.
- Demonstrated ability for conceptual thinking and strong planning and prioritization skills.
- Excellent project management and collaboration skills.
- Proficient in English; secondary languages such as Spanish or Portuguese a plus.
- Some travel required, up to 25% for event support and logistics and team meetings.
Nice-to-haves
- Experience in energy industry strongly preferred, with a focus on the US market.
- Portfolio of relevant previous projects highly preferred.
Benefits
- Continuous learning and development opportunities.
- Supportive and inclusive work community.
- Opportunity to make a difference in innovation and sustainability.
