Marketing Consultant - Technology & Media

About the position

The Marketing Consultant for General Marketing, Technology & Media will be responsible for general marketing activities to promote Island's brand and to manage all technology & media aspects of the Marketing/Agency Relations department. This includes, but is not limited to, the development and management of social media content calendars and posting schedules, analyzing social media metrics, website management, campaign development (digital, print, broadcast), collaboration with public relations vendors, and collaboration with product development teams in support of the Island Insurance corporate marketing plan. The consultant will oversee the execution of larger campaigns and promotions in addition to providing support to group accounts.

Responsibilities

• Develop and manage social media content calendars and posting schedules.
• Analyze social media metrics to assess performance.
• Manage website content and updates.
• Develop marketing campaigns across digital, print, and broadcast media.
• Collaborate with public relations vendors for effective communication strategies.
• Work with product development teams to align marketing efforts with corporate goals.
• Oversee execution of larger marketing campaigns and promotions.
• Provide support to group accounts as needed.

Requirements

• Bachelor's degree in marketing, communications, or journalism preferred.
• Minimum of 7 years of marketing experience, preferably with Hawaii businesses.