Marketing Content Strategist

About the position

As part of the Marketing & Communications ["MarCom"] Department, the Marketing Content Strategist is responsible for driving content planning and execution across channels, ensuring brand consistency, and aligning messaging with business objectives. The ideal candidate will be a strong communicator with a passion for storytelling, data-driven decision-making, and cross-functional collaboration.

Responsibilities

• Lead the development, maintenance, and execution of the full annual marketing content calendar in alignment with goals and key business milestones.
• Ensure a unified and recognizable brand voice across all content types and channels by upholding tone and messaging standards in alignment with established brand guidelines.
• Define and evolve content strategies that support business goals, audience engagement, and brand positioning.
• Prepare and present regular content performance reports and strategic insights to the C-suite, highlighting impact, trends, and opportunities for optimization.
• Partner with internal Marketing & Communications ["MarCom"] stakeholders and cross-departmental contacts to ensure cohesive messaging and content integration across campaigns.
• Use analytics tools to monitor content performance and inform iterative improvements in strategy and execution.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent professional experience).
• 4+ years of experience in content strategy, marketing communications, or editorial roles.
• Proven track record of developing and executing content strategies that drive engagement and support business goals.
• Experience presenting to executive stakeholders and translating complex data into clear insights.
• B2B industry experience. Insurance background a plus.

Nice-to-haves

• Experience with HubSpot, Mailchimp, Constant Contact, or Salesforce Marketing Cloud.
• Familiarity with Google Analytics, Meta Insights, LinkedIn Analytics, UTM tracking, native platform analytics.
• Experience with project management tools like Trello, Asana, Monday.com, Slack, Wrike, Smartsheet, Brandfolder, or Microsoft Teams.
• Proficiency in Microsoft 360 Suite including PowerPoint; Canva or Adobe Creative Suite is a plus.

Benefits

• Generous Paid Time off
• Managed PTO for salaried/exempt employees; 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early-close days
• Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave
• Generous employee referral bonus program of $1,500 per hired referral
• Employee recognition programs for demonstrating EPIC's values plus additional employee recognition awards and programs (and trips!)
• Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development
• Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support
• 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs
• 50/50 Work Culture supporting collaboration, teamwork, and an inclusive work environment
• Charitable efforts including Donation Connection, Employee Assistance Fund, and People First Foundation