About the position
Come join our Team as a Marketing Coordinator! We started with pastries handmade by Lois and Lloyd Martin produced inside of a garage and we have boomed into a multi-facility company where our many products are produced by machines and shipped domestically and internationally. Talk about a rich history and exciting future! As an employer of choice we offer physical, emotional, financial and professional benefits including 401K, disability insurance and paid holidays. As a member of the Martin's Family of employees, the Marketing Coordinator works within the marketing team to plan, initiate, and implement ongoing activities to support organizational marketing and sales initiatives including communications, social media, and marketing to create and enhance sales. Assist in the design and preparation of company materials and content to be presented in visual communications media such as marketing, internet websites, packaging and company branding.
Responsibilities
- Create marketing and organizational communications across all mediums; maintain contact lists.
- Maintain archives for industry updates, company mentions, and competitive data.
- Collect, maintain and review statistical information that measures the effectiveness of marketing, advertising, and communications programs and strategies.
- Participate in events such as trade shows, festivals, marketing releases, launch events and press meetings.
- Research marketing trends, product information, industry trends and competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintain research databases.
- Assist in the collection of information that will identify return on investment of marketing activity by collecting, analyzing, and summarizing data and trends.
- Prepare marketing reports by collecting, analyzing, and summarizing data.
- Assist in monitoring company website and social media profiles for necessary corrections, updates, contents and broken links; maintain website and social media sites as necessary.
- Assist in the implementation of marketing campaign and company initiatives through development of materials, content development, communication execution and support with ad campaigns.
- Act as liaison with other departments to maintain brand standards and promote marketing initiatives.
- Assist in the development of promotional strategies.
- Assist department personnel with meeting preparation and event preparation and management; maintain databases and shared files; preparing reports.
- Assist in the support of marketing initiatives; prepare graphic and visual materials for marketing materials and content, displays, social media, website or any visuals or content needed to support the business goals of the company.
Requirements
- High School Diploma or GED.
- Bachelor’s Degree or equivalent from four-year college in Marketing or related field.
- 3 or more years’ experience in marketing/communications/digital marketing or related field.
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
- Ability to write routine reports and correspondence.
- Ability to speak effectively before groups of customers or employees of organization.
- Knowledge of and experience working with personal computer hardware, printers, peripherals, and telecommunications equipment.
- Knowledge of Microsoft Word, Excel, Outlook.
- Proficient in web design and graphic design programs including Adobe Suite.
Benefits
- 401K
- disability insurance
- paid holidays
