About the position
Farmer Focus’s mission is to promote and protect generational family farms by shifting farm-level decision-making and chicken ownership back to farmers and empowering them to farm the way they know is best. We are committed to consistently producing 100% organic and humanely raised chicken that is better for people, the planet, and animals. Our culture is rooted in servant leadership, and we live by our Farmer Focus CARES values: Community, Accountability, Respect, Excellence, and Stewardship. The Marketing Coordinator will have a passion for brand development, account strategy, data-driven storytelling, product innovation, high-performing media, and building relationships with consumers. Our organization is highly cross-functional, requiring an astute relationship builder who can form quick but meaningful bonds with partners in Sales, Finance, Operations, QA, and more. While regular duties are defined below, our team culture is rooted in providing broad exposure and project management experience to those who desire it, meaning that scope can shift according to bandwidth, interest, and ability. Success in this role will be driven by having a curious and analytical mind, drawing excitement from diverse projects, and a desire to make a distinct and lasting impact on the brand.
Responsibilities
- Partner with brand team to develop a compelling brand narrative and sales story that supports business initiatives and account-level goals
- Manage development of brand-focused print materials including packaging for both proprietary and private label brands
- Own and update sales collateral (sell sheets, coupons, POS) in partnership with Sales team
- Optimize Farmer Focus brand presence on retail partner websites
- Develop, manage, and report on customer-specific shopper marketing initiatives
- Conduct marketplace audits to report on competitive brand and product trends that will help inform new product development initiatives
- Conceive, coordinate, and support go-to-market plan for innovation launches
- Assist in execution of trade show collateral materials
- Consult on cross-channel marketing campaigns and social media content strategy
- Capture content that helps to bring that strategy to life
Requirements
- 0-2 years’ experience working in Consumer Packaged Goods, the food industry, or a mission-based brand
- Passion for the food industry
- Digitally-native perspective
- Ability to multitask and prioritize work
- Attention to detail and an excitement to learn
- Strong communication skills (verbal, written and presentational)
- Ability to work independently as well as in a team environment
- A sense of urgency, accountability, responsibility, and ambition
- Positive, energetic, confident, professional and team-oriented attitude
- Reliable internet connection
- Familiarity with Microsoft Office
- Familiarity with Design software
- Ability to travel 10% of time
Nice-to-haves
- A Bachelor’s degree in Business, Marketing or related field
Benefits
- Work conducted primarily in an office environment
- Remote work option for the right person with a preference for a drivable distance from Harrisonburg, VA
- Periodic visits to the corporate office for meetings, team cohesion and collaboration
- Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions
