About the position
Are you a dynamic Marketing Coordinator ready to make a significant impact and build a lasting career with a growing, third-generation family-owned business with over 85 years of history? We're searching for a visionary who can elevate our brand, drive growth, and champion our deep-rooted commitment to both our loyal customers and the community we serve. This isn't just a job; it's an opportunity to be the creator of our brand's future, shaping our narrative and connecting with our audience on a deeper, more personal level. You'll be instrumental in developing and executing comprehensive marketing strategies that fuel our success and reinforce our position as a leader in our industry. At our company, you won't get lost in the shuffle. We foster a small company atmosphere where your contributions are highly visible and truly make a difference. While you'll be instrumental in developing and executing marketing strategies across the entire business, you'll also have the unique opportunity to help grow a new branch of the company, putting your stamp on its development from the ground up. This role also offers the incredible advantage of working directly with the owner, providing you with direct mentorship, immediate feedback, and the chance to see your ideas brought to life with agility.
Responsibilities
- Develop and implement innovative marketing plans that maximize profits and market share while prioritizing exceptional customer satisfaction.
- Build and strengthen our brand awareness and positioning, ensuring a consistent and compelling message across all channels.
- Organize and execute impactful community involvement events demonstrating our ongoing commitment to giving back.
- Oversee and execute integrated marketing campaigns across all channels, including TV, radio, print, digital, in-store, SMS, and our mobile app.
- Drive our digital presence through expert management of SEO, SEM, social media, online reputation, website maintenance, and CRM.
- Lead the creation of compelling content across all formats and craft engaging press releases.
- Build strong media connections and represent us in periodical TV appearances.
- Identify new retail and wholesale customer opportunities, generate leads, and develop persuasive promotions and offers.
- Manage a six-figure marketing budget, meticulously track billing, and provide insightful reporting to leadership.
Requirements
- 3-5 years of progressive experience in business, marketing, communications, or a related field.
- Proven success in developing and executing comprehensive marketing campaigns.
- Exceptional interpersonal, written, and oral communication skills.
- Strong copywriting skills and proficiency in graphic design (Adobe Creative Suite: Photoshop, InDesign, Illustrator, & Canva).
- Competency in all essential marketing tools, including SMS marketing, mobile apps, CRM systems, and social media platforms.
- Ability to manage budgets, analyze data, and provide insights that drive strategic decisions.
- A keen eye for detail, a professional and proactive work ethic, and the ability to manage multiple projects with autonomy.
- Adept at working with sales, management, and customer service teams to achieve shared goals.
Nice-to-haves
- Basic knowledge of the fashion industry, garments, or dry cleaning.
- Experience working with an outside marketing agency.
Benefits
- Closed for major holidays with pay
- PTO
- 401K with company match
- Affordable Medical, dental, life and disability insurance
- Employer Health Insurance Contribution
