About The Position

The Marketing Coordinator supports the work of the VP, Business Development and main focus is in all marketing, advertising, and branding efforts including social media, website, campaigns, tradeshows, CRM, event planning, support organization participation.

Requirements

  • Completion of a full course of study in an accredited college or university leading do a Bachelor’s or higher degree in Marketing, Advertising, Digital Media, or a related field. Substitutions: Four (4) years of professional experience can be substituted for two (2) years of the educational requirements.
  • Two years of related work experience or a Master’s degree in fields listed above without work experience.
  • Ability to use an HTML5 template to create a responsive website.
  • Experience with social media including LinkedIn, Facebook, Twitter, Instagram, etc.
  • Experience with Search Engine Optimization (SEO).
  • Experience with email campaigns.
  • Hands-on Photoshop and similar graphics design programs.
  • Excellent written and spoken communication skills for documentation, intra-team, and interdisciplinary communication.
  • Must possess a great attitude and be generally positive.
  • Ability to multitask effectively.
  • Demonstrates a high level of professionalism.
  • Ability to work independently with minimal supervision.
  • Ability to make sound decisions and execute.
  • Must possess effective organizational skills.
  • Intimate understanding of traditional and emerging marketing channels.

Nice To Haves

  • Interim secret clearance or above preferred.

Responsibilities

  • Develop overall marketing strategy and build comprehensive annual marketing plan.
  • Assist in the development of business cases for existing and potential product sales.
  • Work with product development teams to produce appropriate marketing materials.
  • Launch campaigns for new products.
  • Manage distribution channels for products.
  • Research and evaluate customer needs, new products that meet those needs, and evaluate potential product demand.
  • Ensure effective, branded marketing communications including the company website, social media, outdoor advertising, print media, and other advertising.
  • Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns to include analytics.
  • Plan for, and execute to, all trade shows and public appearances made in the company’s name.
  • Serve as a public relations representative as directed by company executive members.
  • Maintain public connection to industry organizations where it will benefit the company for brand recognition, advertising opportunity, and customer engagement.
  • Support proposals to ensure company represented well.
  • Support trademark development, management, and protection.
  • Manage corporate Customer Relation Management tool for use with email campaigns.
  • Manage marketing assets such as company trailer with logos and trade show furniture, equipment, and materials.
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