Elite Sportswear LPposted about 16 hours ago
Reading, PA
Description
Job Summary:
Elite Sportswear is seeking a proactive and creative Marketing Coordinator to support and execute various brand marketing initiatives. This role will contribute to digital marketing efforts through social media management, written content for SMS and email campaigns, website content, and other marketing channels, while maintaining brand consistency across Elite Sportswear’s family of brands. The ideal candidate will also be open to supporting, coordinating, and executing trade shows, photo shoots, and cross-functional collaborative tasks. In addition to a creative mind and digital expertise, we are seeking someone who takes direction and feedback well, understands the importance of brand storytelling, and is passionate about sports marketing. The ideal candidate must be able to work in a fast-paced environment, have strong interpersonal and organizational skills, and be self-motivated.
Education and Experience:
Bachelor’s Degree in Marketing, Communications, Social Media Marketing, New Media, or relevant field.
2+ years managing social media accounts for business or brand required
Additional Digital Marketing experience a plus but not required
Background in sports, not required
Responsibilities:
Essential Functions:
Develop and produce social media content with Brand Marketing to connect with growing communities across all channels, and maintain multiple social accounts
Provide copy for content across several digital marketing channels to ensure clear and consistent brand voice and messaging
Produce error-free content that adheres to multiple brand style guidelines
Report on key performance indicators across all social media platforms on a weekly, monthly, quarterly, and yearly basis
Monitor and react to Google Alerts, consumer feedback on social media and assist Customer Service team, as necessary
Conduct research to analyze competitive landscape, market trends, and customer behavior
Facilitate tradeshow and consumer show planning, shipping, and set-up
Attend and assist in coordination of photoshoots for Elite Sportswear’s family of brands
Perform additional marketing duties as needed
Collaboration:
Work closely with Marketing Team and cross-functional teams to brainstorm ideas, communicate brand and marketing initiatives, and assist in various tasks as necessary
Collaborate with other team member
to understand project requirements and objectives.
Welcome feedback, training, and suggestions from Senior level team members
Adhere to all deadlines and deliverables as assigned.
Skills and Abilities:
Strong copywriting skills
Understanding of social media content creation, scheduling, and willingness to explore creative strategies; ability to shoot and edit video content, a plus
Organizational skills for scheduling and planning
Communication and presentation skills
Ability to adapt to changing market trends and team needs
Must be able to work independently and have a self-starting attitude
Physical Demands:
Manual dexterity for keyboarding
Frequent sitting
Occasional lifting up to 25 pounds
Occasional walking and standing
Ability to travel occasionally
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