About the position
The Marketing Coordinator is responsible for assisting with the execution of the Davey Coach Sales marketing strategy, policies and objectives, which positions Davey as the leader in small to mid-size bus sales. This includes individual marketing plans for specific divisions of the company, and involves attention to the products, services, and each offer.
Responsibilities
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
- Assists in updating Davey Coach Sales website, including but not limited to proper functionality, the correct posting of vehicles for maximum marketability, job postings, and overall website look and feel.
- Obtain knowledge of each of our current industry segments (Assisted Living, Energy and Mining, Hospitality, College/University, C-DOT/government markets) and create a plan for how to generate more business in these areas.
- Assist in the creation of content for social media, email marketing, blogs, and websites.
- Conduct market research and competitor analysis.
- Help manage and monitor social media accounts (e.g., scheduling posts, engaging with followers).
- Support the planning and execution of marketing campaigns.
- Assist in organizing promotional events or campaigns.
- Analyze performance metrics and prepare reports.
- Maintain marketing materials and assist with administrative tasks.
- Attends regular management strategy/business growth and Sales department meetings.
- Defines what the 'Davey Difference' is for customers; and communicates this through marketing materials.
- Develop and implement a plan to market, and create industry awareness of our Parts and Service, Cornerstone Leasing and Graphics departments, paying particular attention to our potential Transit business.
Requirements
- Bachelor’s degree in Business Administration, Marketing and Communications or relevant experience.
- A highly motivated, hard-working individual with retail marketing experience.
- Strong written, verbal, and presentation communication skills.
- Basics of website and social media content management platforms.
- Ability to work independently on multiple projects simultaneously.
- Excellent prioritization and decision-making skills, with the ability to maintain attention to detail.
Nice-to-haves
- Automotive/Bus Sales industry experience a plus.
- Channel marketing experience a plus.
- Experience with marketing automation software (Act-On, Hubspot, etc).
