About the position
Altec, Inc. is currently seeking a highly motivated Marketing Coordinator to join our dynamic team in Birmingham, AL. This pivotal marketing role involves a broad range of responsibilities designed to drive our marketing efforts to new heights. The successful candidate will collaborate closely with the Marketing Account Manager and key stakeholders to develop and refine marketing strategies to surpass our business objectives. From coordinating the delivery of marketing projects across various platforms to maintaining a detailed calendar of marketing activities and ensuring alignment with our brand's voice and messaging, this role is ideal for someone who thrives in a fast-paced environment and is passionate about leveraging data insights and market trends to achieve outstanding results. Whether you are coordinating with internal and vendor teams, developing creative materials, or analyzing campaign performance, your work will play a crucial role in shaping the future of marketing at Altec, Inc.
Responsibilities
- Collaborate with the Marketing Account Manager to exceed business objectives using marketing strategies for assigned business units.
- Assist in the development and fine-tuning of marketing strategies based on data insights and market trends.
- Coordinate with internal and vendor marketing teams to ensure timely delivery of marketing project and campaign deliverables, including social media content and communication.
- Coordinate with sales, product, and other departments to gather insights and feedback to refine marketing strategies.
- Maintain a detailed calendar of marketing activities, ensuring deadlines are met and projects remain within budget.
- Liaise with internal content teams to develop creative material, including brochures, digital content, videos, and promotional materials.
- Foster positive relationships with cross-functional teams, ensuring alignment on marketing objectives and deliverables.
- Ensure that all marketing materials and campaigns adhere to the highest standards of quality and accuracy and are consistent with Altec's brand voice, style, and messaging.
- Utilize analytical tools to track, analyze, and optimize the performance of marketing campaigns, providing regular updates to the Marketing Account Manager.
- Help prepare reports on marketing activities, web traffic, engagement metrics, and conversions to support recommendations for the assigned business units.
- Recommend new marketing channels or tactics based on market research.
- Lead vendor/publication coordination for ads, tradeshow sponsorships and other listings.
- Assist the Marketing Account Manager in managing the campaign budget for assigned business units, ensuring optimal allocation of resources.
- Gather feedback from clients, customers, and stakeholders to improve and refine marketing strategies.
- Attend workshops, courses, and seminars to stay updated with the latest marketing techniques and tools.
- Share knowledge and insights with the team to foster a culture of continuous improvement.
Requirements
- Applicable Bachelor's Degree required.
- Two years applicable experience required.
- Applicable Masters counts as one year of experience, not to exceed one year in total.
- Some travel up to 25% may be required.
- Experience in coordinating marketing projects, from conception through execution, demonstrating an ability to manage timelines, resources, and stakeholder expectations.
- Ability to assist in the development and fine-tuning of marketing strategies based on market trends and data insights.
- Strong communication, presentation, and interpersonal skills, with the ability to develop relationships with peers to ensure collaboration within the marketing area.
- Capability to utilize analytical tools to track, analyze, and optimize the performance of marketing campaigns. A knack for interpreting data to make informed decisions.
- Strong organizational and project management skills to maintain a calendar of marketing activities, ensure timely delivery of projects, and manage the budget effectively.
- Ability to work effectively in a team environment, collaborating with cross-functional teams to gather insights and feedback and to ensure alignment on marketing objectives.
- Familiarity with marketing software and tools, including CRM platforms, email marketing software, content management systems, and basic graphic design tools is a huge plus.
Benefits
- Medical, Dental, Vision and Prescription Drug Program
- Retirement 401(k) Traditional or Roth Program Options with Company Match
- Vacation and Holidays
- Parental Leave
- Short Term and Long Term Disability Leave
- Flexible Spending Accounts
- Tuition Assistance Program
- Employee Assistance and Mental Health/Substance Abuse Program
- Life Insurance, Accidental Death and Dismemberment Insurance
- Supplemental Insurance including Hospital Indemnity, Critical Illness and Accident Insurance
- Additional Wellness Programs and Rewards Available
