About the position
The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools. The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.
Responsibilities
- Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
- Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
- Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
- Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
- Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
- Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
- Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
- Identify and recommend process improvements based on operational analytics findings.
- Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
- Share regular reports with key stakeholders, translating complex data into actionable insights.
- Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
- Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
- Continuously expand skillset in data analysis, statistical modeling, and data visualization.
- Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
- Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
- Occasional travel for training, meetings, or trade shows may be required.
Requirements
- Bachelor’s degree required.
- 2 + years of relevant work experience required.
- Intermediate to advanced level of experience with Google Analytics, Tag Manager required.
- Intermediate to advanced level of experience with SQL required.
- Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must.
Nice-to-haves
- Experience working in projects where multiple functions/technical experts work in a matrix structure.
- Business acumen is a plus.
Benefits
- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Free Onsite Medical Clinics
- Free Onsite Lunch
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)
