Marketing Data Analyst

Vertex Education • Chandler, AZ

6d

About The Position

At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us. The Marketing Analytics Analyst supports Legacy Traditional Schools by transforming marketing and enrollment data into actionable insights that improve student recruitment and family engagement. This role integrates data from multiple platforms, develops clear and effective dashboards, and delivers analysis that helps the marketing team make smarter, faster decisions. Reporting to the Director of Business Intelligence, the Marketing Analytics Analyst serves as a strategic partner to marketing leadership by improving data quality, clarifying performance metrics, and identifying opportunities to optimize campaigns, resource allocation, and enrollment outcomes. This role helps ensure marketing efforts are measurable, efficient, and continuously improving so more families can find and connect with the educational opportunities Legacy provides.

Requirements

• Bachelor’s degree in Marketing , Data Analytics, Statistics, Business, or a related field.
• Minimum of 3 years of experience in marketing analytics, campaign analysis, business intelligence, or a related data-focused role.
• Proficiency in SQL and at least one programming language, such as Python or R.
• Hands-on experience with web analytics platforms, CRM systems, and marketing automation tools.
• Experience with data visualization and reporting tools such as Tableau, Power BI, Looker, or similar platforms.
• Strong understanding of data quality, governance, and metric standardization best practices.
• Demonstrated ability to synthesize data into actionable business insights and communicate findings effectively to non-technical stakeholders.

Nice To Haves

• Certifications in Google Analytics, HubSpot, or related marketing analytics platforms.
• Experience with student information systems such as Infinite Campus or PowerSchool.
• Experience with application or enrollment platforms such as SchoolMint.
• Familiarity with paid media, programmatic advertising, and digital campaign measurement.
• Advanced Excel skills, including modeling, scenario analysis, and data manipulation

Responsibilities

• Marketing Data Management and Governance: Collect, integrate, and validate data from web analytics, CRM, paid media, SIS, application, and marketing automation platforms. Own and maintain marketing data integrations and reporting workflows across tools such as Google Analytics, HubSpot, SchoolMint, and student information systems. Define, document, and maintain standardized marketing metrics, reporting logic, and data governance practices. Ensure marketing data is accurate , consistent, and reliable across platforms and reporting outputs.
• Marketing Analytics and Insights: Analyze campaign performance, audience behavior, lead flow, and enrollment conversion trends to identify actionable opportunities. Design, support, and evaluate A/B tests to improve campaign effectiveness and inform future strategy. Develop forecasts related to lead volume, conversion, enrollment trends, and marketing performance. Track and interpret key performance metrics such as cost per lead, conversion rates, application yield, and enrollment outcomes. Translate complex data into clear insights and practical recommendations for marketing and business leaders.
• Reporting and Visualization: Build, maintain , and enhance dashboards and reports that communicate marketing performance to stakeholders. Automate recurring reporting processes to improve efficiency, reduce manual effort, and increase accuracy. Tailor reporting views and analyses to meet the needs of marketing leadership and cross-functional partners. Present findings in a clear, compelling, and decision-oriented manner.
• Financial and Performance Analysis: Monitor campaign budgets, pacing, and performance against plan. Evaluate the return on investment of paid media and broader marketing initiatives. Identify opportunities to improve efficiency and maximize enrollment impact per dollar spent. Partner with marketing leaders to refine strategy based on financial, operational, and performance data.
• Continuous Improvement and Innovation: Stay current on marketing analytics tools, trends, and best practices. Recommend and implement process improvements, tools, and analytical approaches that strengthen marketing decision-making. Identify opportunities to streamline internal workflows, improve reporting usability, and increase data accessibility. Support ongoing innovation in marketing measurement and analysis to better advance student recruitment goals.

Benefits

• Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
• Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
• Enhance your growth and development with mentoring and money to take training classes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level