Marketing Data Product Analyst

Great Day Improvements: A Family of Brands•Twinsburg, OH

4h•$120,000 - $120,000•Hybrid

About The Position

Since its founding 13 years ago, Great Day Improvements, LLC has grown rapidly toward its vision of becoming one of the largest home improvement companies in the U.S. Headquartered in Twinsburg, Ohio, Great Day Improvements is a $1.5 billion, vertically integrated, direct-to-consumer provider of premium home improvement products. The company’s family of brands includes Patio Enclosures®, Champion Windows and Home Exteriors®, Universal Windows Direct®, Apex Energy Solutions®, Stanek Windows®, Hartshorn Custom Contracting, Your Home Improvement Company, K Designers, Leafguard®, Englert®, and The Bath Authority. With an expanding workforce of over 4,800 employees across 130 metropolitan markets throughout the U.S. and Canada, Great Day Improvements continues to rank among the top home improvement companies nationwide and is one of the fastest growing private companies in America. Job Summary The Senior Marketing Data Product Analyst owns the accuracy, definition, governance, and readiness of marketing data products used across Great Day. This role sits within Data & Intelligence in the Enterprise Technology & Intelligence organization and works closely with Marketing, Accounting, FP&A, Data Engineering, and BI teams so marketing metrics, scorecards, and reports are consistent, credible, and ready for business and executive use. This is not a traditional reporting or dashboard-only role. The Senior Marketing Data Product Analyst is accountable for marketing data products end to end, from defining KPIs and writing report specifications through validation, monitoring, and ongoing change management. The role exists to reduce reactive data issues by taking clear ownership of what gets published and used in marketing reporting. While the role will perform targeted analysis when needed, the primary focus is ownership, data quality, and alignment. Location: Twinsburg, OH (Hybrid) Pay: $120,000 per year

Requirements

8–12 years of experience in marketing analytics, revenue analytics, growth analytics, or related roles
Hands-on experience owning KPIs, scorecards, or reporting used by senior leaders
Strong SQL skills and comfort validating data directly at the source
Experience reconciling reports across CRM, marketing platforms, and finance systems
Ability to operate independently, make judgment calls, and push back when data is not ready
Comfort working across teams without direct authority

Nice To Haves

Experience setting data standards or leading governance within a business domain
Background in direct-to-consumer, home services, or multi-market environments
Experience working closely with BI and data engineering teams
Experience mentoring analysts or acting as a functional lead

Responsibilities

Marketing Data Product Ownership
Own and maintain marketing KPIs from definition through usage, including logic, assumptions, and interpretation
Serve as the single point of accountability for marketing scorecards and core reports
Define what is ready for executive and business consumption and what is not, with clear reasoning
Manage the lifecycle of marketing data products, including enhancements, changes, and retirements
BI Report and Scorecard Specifications
Write and own business and data specifications for marketing reports and scorecards before BI development begins
Define KPI logic, data grain, filters, time windows, source systems, and acceptance criteria
Partner with BI developers and data engineers during build to clarify intent and resolve questions
Review completed work against specifications and validation criteria prior to release
Requirements and Definition Management
Document marketing reporting requirements and metric logic up front
Maintain documentation as business needs, definitions, and priorities evolve
Work directly with Marketing, Accounting, and FP&A to align on intent, assumptions, and expected use of the data
Prevent rework by locking decisions early and communicating changes clearly
Data Quality, Validation, and Monitoring
Reconcile reports and dashboards back to source systems on a regular cadence
Monitor data refreshes and pipelines for missing records, late loads, broken joins, and anomalies
Identify issues early and partner with Data Engineering and BI teams to address root causes and define additional data quality rules as needed
Track data issues through resolution and communicate status and impact
Marketing Data Governance and Center of Excellence Leadership
Set practical standards for how marketing data is defined, validated, and changed
Maintain the marketing KPI glossary and system of truth definitions
Define what qualifies as a certified marketing report or scorecard
Run working sessions to resolve definition conflicts and align teams
Establish repeatable practices that can later be extended to other data domains
Scorecard and Backlog Management
Own the marketing scorecard backlog and prioritize work with Marketing, FP&A, and ETI
Balance speed and correctness, focusing first on high-impact metrics
Coordinate across teams to keep priorities, sequencing, and expectations aligned
Issue Management and Communication
Act as the first point of contact when marketing data looks off
Route issues to the appropriate owner and track progress through closure
Communicate clearly about what is known, what is being fixed, and the timing of resolutions
Analysis and Decision Support
Perform focused analysis to support marketing and growth decisions when needed
Translate findings into clear, actionable recommendations grounded in validated data
Ensure analysis is built on certified and trusted metrics