Marketing Development Representative

SmartVault • Houston, TX

12d • Hybrid

About The Position

The Marketing Development Representative (MDR) is a vital member of the marketing and sales team, responsible for qualifying leads and generating opportunities (demos) to support the company's growth initiatives. The MDR plays a crucial role in identifying potential customers, initiating contact, and nurturing relationships to convert prospects into qualified sales opportunities. This position requires a proactive and results-driven individual with excellent communication skills and a passion for helping businesses succeed.

Requirements

• High-energy with a strong desire to succeed.
• 1-3 years of proven experience as an MDR/SDR/BDR in lead generation, inside sales, or a related role (preferably B2B SaaS).
• Strong communication and interpersonal skills, including active listening and rapport-building abilities.
• Self-motivated, results-oriented, and able to work independently.
• Familiarity with CRM software and sales automation tools (e.g., Salesforce, HubSpot, Outreach, ZoomInfo, RingLead, Nooks, Qualified, or similar).
• Ability to adapt to changing priorities and work in a fast-paced environment.
• Excellent time management and organizational skills.

Nice To Haves

• Experience selling into accounting, bookkeeping, or professional services firms.
• Experience working closely with Sales, Marketing, and Product teams.
• Familiarity with webinar-driven pipeline and marketing-sourced demand

Responsibilities

• Lead Generation
• Identify and research potential leads through various channels, including online research, social media, trade shows, webinars, inbound inquiries, and data enrichment sources.
• Build and maintain a database of potential customers and decision-makers within target industries and companies.
• Outbound Prospecting
• Initiate outbound communication with leads via phone calls, emails, videos, and social media to introduce the company's products or services and gauge their interest.
• Qualify leads based on criteria such as budget, timeline, and need, and prioritize them for further engagement.
• Qualification and Needs Assessment
• Engage in conversations with leads to understand their business challenges, needs, and pain points.
• Educate leads about the value proposition of the company's offerings and how they can address specific needs.
• Lead Nurturing
• Maintain ongoing communication with qualified leads to build and strengthen relationships.
• Provide relevant content, resources, and information to nurture leads through the sales funnel.
• Collaboration with Sales
• Collaborate closely with the sales team to hand off qualified leads and ensure a seamless transition from marketing to sales.
• Provide detailed lead information and insights to help sales professionals tailor their approach.
• Data Management
• Keep accurate records of all interactions and lead status in the customer relationship management (CRM) system.
• Monitor and update lead profiles to reflect changes in their status or needs.
• Performance Metrics
• Meet or exceed key performance indicators (KPIs), such as Opportunity creation targets, SQO’s, conversion rates, outreach activity, and ACV contribution.
• Provide regular reports and insights on lead generation and qualification activities.

Benefits

• We work in a relaxed environment that emphasizes work/life balance.
• Our health benefits are top-notch, vacation time is generous, and we encourage community involvement with time off to volunteer.
• We also offer hybrid remote working.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed